Archive for who gets paywall https://archive.is/09ZtS
(I didn’t get paywall but the verge is in my noscript blacklist)
They boast having hired 5 slop specialists that chose the least worse shots over 70000 prompts
They have something like $50 billion yearly revenue, can’t pay real people for an ad? Literally peanuts for them.
Coca-Cola is once again using generative AI to reimagine its classic Coke caravan holiday commercials, and in doing so, killing some of the festive joy you have for the brand.
Oh, you got me fucked up for someone else, The Verge. A soda manufacturer shilling their product does not bring me, nor anyone I know, “joy”.
Boomers love Coke advertising. It’s nostalgia. And real actual hoarding too, Coke collectors are nuts.
All people want to hear is “holidays are coming”
You could play a clip of every ad for the last 50 years and it would achieve the same result. It’s the music.
Silly twats
70,000 prompts? Let’s say it takes 30 seconds to render a shot, and 30 seconds to consider if it’s acceptable. That’s 145 person days to get a bad result.
Massive waste.
There were definitely more person days spent doing it the traditional way. Ib the article they note they would’ve started a year ago. Even just the handful of folks on set, the caterers, drivers, costumers, location scouts, permit wranglers, talent, director, writer etc probably gets close to 145 people days if the shoot went over 2 or 3 days.
People talking about how they could have just CGI’d it traditionally for (maybe) cheaper, but what about even the non CGI option most ads go with? It’s a gimmick.
They’re doing this to get people talking, which it does. That said, don’t drink coke. Like, regardless of the ad – it’s super bad for you, lol
Marketing these days: make the most horrible ad for cheap money, let every single outlet report about it.
That is peak journalism!
lol i’ll be drinking Pepsi this holiday season.
That’s exactly what Coke wants. This brand is so big they don’t advertise to sell but to remind people that they should grab a coke from the fridge and brb I’ll do just that
At this point, I think making an obviously agitating AI video that make people talk about it … is all part of the marketing.
Why make a great advertising video when you can just cause a bit of controversy and get people to talk about your ad
Have you seen the Lindt Chocolate ads? It took me 3 viewings to realize it was AI. They totally can hide it.I was wrong.
Care to post an example?
You know what, I have to eat my own foot: https://grinderfilms.com/bts-lindt-extra-creamy/
Not only is it not AI, but they brag that it isn’t. Watching the commercial, the hands always seemed to move in a blur, but now I’m sure that cheff just holds things weird lmao.
Yeah, this is the same crap they had last year.
The holidays are coming guys!
I have my Jack-o-lantern out, and I will remain to have my Jack-o-lantern out until it decays in my cold dead hands
Also, if openai charges 50 cents for each second of video generated, and they had to create 70000 pieces of slop plus paying 5 “specialists” to sift between all the shit… did they actually save money doing this vs normal CGI where all the models are recycled from the last year campaign?
CEOs: No, but just imagine the added brand value in being associated with AI, the Hot New Thing Nobody Is Sick Of™!
But it’s ✨✨new✨✨ so it HAS to be good!
Why do they even need a new ad? What’s changed since last year? Or the year before? Or the year before that? I don’t remember them having the year in the ad or anything.
Replaying the ad and saving the money it would cost to give as a Christmas bonus is what M&Ms does… Its actually a pretty good idea.
This is much much worse.
Oh no, anyways.
AGAIN?!
yep. two years in a row they’ve said “fuck artists” and gone with the same assholes.
I saw something along the lines that they computed 71,000 shots; that must be a LOT of garbage to get a few usable seconds.
I can’t imagine it’s cheaper than paying a creative house but perhaps they’re laundering money or something.
coke should do better.
At 70000 prompts it would have taken less work and far less co2 to just make an ad and hire actual creatives.
