Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday.
  • Identity3000@lemmy.worldEnglish
    4·
    8 months ago

    I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

    If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.