Also in the case of Tesla, it was a company entering a market with virtually zero competition. Compare the available fully electric cars of 2013-4 and take a wild guess as to which consumers were drooling over: the one that looks like an actual car or ones that screams “eco-friendly toy” (Mitsubishi i, Nissan Leaf)?
Also in the case of Tesla, it was a company entering a market with virtually zero competition. Compare the available fully electric cars of 2013-4 and take a wild guess as to which consumers were drooling over: the one that looks like an actual car or ones that screams “eco-friendly toy” (Mitsubishi i, Nissan Leaf)?