Many struggling cinemas depend on sales of pricey food and drink as ticket revenue mainly goes to film studios. But does banning outside supplies really add up, asks Stuart Heritage
I mean…theaters ONLY make money on the consession stand. They basically break even on ticket sales, because of having to pay the movie studios. So if they make you bring the snacks back to your car BEFORE you go in, I get it.
But once you do go in? Once you’re in the theater? No. If I were someone NOT with those people, I’d be angered that I followed your rules, I paid my admission, I bought from your concession stand, and now MY movie theater experience is being ruined over some fucking skittles???
I’d me more angry at the employee than the kids/mom. It would cause me to find a new movie theater.
If they only make money on the concession stand, then their business model is shit and they should fail. Nobody is obligated to buy that shit and there’s no reasonable grounds for policing someone’s eating.
This is why I’m relieved that so many theatres have realized getting a liquor license is the way to go. The profit margins on canned booze sold to captive audience are insane, and then I don’t even feel slight guilt about the burgers and fries I smuggled in to munch on! They definitely make enough off the 2-3 beers I’m buying to offset the popcorn I was not going to buy regardless.
I’ve actually been lucky enough to visit 2 theaters that were basically restaurants. Instead of rows of seats it had booths and tables where the staff would come and take your order. It was typically the “2nd running” of movies (older movies that have been taken out of theaters but not yet released) and would be a double feature for under $10. Definitely was an awesome experience and I hope there still open since this seems like an answer to the whole “we have to sell food at x2 the price” problem.
Went to a cinema experience not so long ago where you could order hot pizza and cold beer via SMS during a movie. It had a whole menu for very reasonable prices. And they delivered right to your seat.
The seats were setup so the staff could sneak through the isles without disturbing the rest of the public.
Here’s the deal. If theatres can’t survive if I don’t like their bad expensive snacks, Hollywood will have to figure something else out. Maybe they’ll have to hire the same twenty faces less often, or take a more reasonable cut, who knows. Not my problem.
Hollywood can do what they did during the pandemic and release everything straight to streaming. Movie theaters are not necessary any more. As a bonus, pirates get to see the best quality versions on the day of release.
I’d love to see more outdoor cinema nights instead. I grew up in an area that did those and it was amazing. I’d even step up to run it, if there was a venue.
I remember going to a drive in movie once when I was a kid. I wish those were still a thing - it was nice to have a big screen, but also some privacy from other people - but alas, technology marches on!
No, all that happens is the movie theaters close. Back in the 90s, in my area we had what we call quarter cinemas. These were theaters that showed movies that weren’t in theaters anymore. So, older movies. Instead of $6.00 per ticket, it was $0.25, and kids under 12 were free with a paying adult.
So you could get one adult to bring 6-7 kids in, for $0.25. Problem is, nobody bought the snacks.
So now, we went from having 8-9 mega plex’s, 3 mall cinemas, and 4 quarter cinemas, to now having 2 mega plex’s, and thats it. Hollywood doesn’t care WHERE you buy your ticket. It doesn’t affect hollywood. It only affects movie goers.
Have you seen the TV in your living room and the snacks in your kitchen? Turns out that’s a better business model than someone else owning an extra big one far away and making you deal with their schedule and crowd.
People not going to the movies because there is no convenient theatre does affect Hollywood.
But action and reaction have a long delay. Don’t give up your rights just because a Hollywood exec won’t make his bonus this year. You need to cause economic pain for the problem to be fixed.
When I lived near a cinema like that, I was happy to buy its snacks and even the occasional beer. The snacks were good, and only slightly marked up. They had great taste in film, and tickets were cheap.
It was a good business model, and I supported it. Nowadays it seems they’ve moved on to higher ticket prices and more “hot” movies. I wish them luck, but I would not likely continue to support them if I was still in their area.
It’s a bad business model. The way it’s supposed to work is that bad business models die. If that’s not how it works anymore, all I can say is that projectors are affordable and you can make really good popcorn with ghee and powdered salt. A little turmeric gives it that yellow color. Enjoy.
I mean…theaters ONLY make money on the consession stand. They basically break even on ticket sales, because of having to pay the movie studios. So if they make you bring the snacks back to your car BEFORE you go in, I get it.
But once you do go in? Once you’re in the theater? No. If I were someone NOT with those people, I’d be angered that I followed your rules, I paid my admission, I bought from your concession stand, and now MY movie theater experience is being ruined over some fucking skittles???
I’d me more angry at the employee than the kids/mom. It would cause me to find a new movie theater.
If they only make money on the concession stand, then their business model is shit and they should fail. Nobody is obligated to buy that shit and there’s no reasonable grounds for policing someone’s eating.
This is why I’m relieved that so many theatres have realized getting a liquor license is the way to go. The profit margins on canned booze sold to captive audience are insane, and then I don’t even feel slight guilt about the burgers and fries I smuggled in to munch on! They definitely make enough off the 2-3 beers I’m buying to offset the popcorn I was not going to buy regardless.
I’ve actually been lucky enough to visit 2 theaters that were basically restaurants. Instead of rows of seats it had booths and tables where the staff would come and take your order. It was typically the “2nd running” of movies (older movies that have been taken out of theaters but not yet released) and would be a double feature for under $10. Definitely was an awesome experience and I hope there still open since this seems like an answer to the whole “we have to sell food at x2 the price” problem.
Went to a cinema experience not so long ago where you could order hot pizza and cold beer via SMS during a movie. It had a whole menu for very reasonable prices. And they delivered right to your seat.
The seats were setup so the staff could sneak through the isles without disturbing the rest of the public.
That sounds fucking AWESOME.
Here’s the deal. If theatres can’t survive if I don’t like their bad expensive snacks, Hollywood will have to figure something else out. Maybe they’ll have to hire the same twenty faces less often, or take a more reasonable cut, who knows. Not my problem.
Hollywood can do what they did during the pandemic and release everything straight to streaming. Movie theaters are not necessary any more. As a bonus, pirates get to see the best quality versions on the day of release.
I’d love to see more outdoor cinema nights instead. I grew up in an area that did those and it was amazing. I’d even step up to run it, if there was a venue.
I remember going to a drive in movie once when I was a kid. I wish those were still a thing - it was nice to have a big screen, but also some privacy from other people - but alas, technology marches on!
No, all that happens is the movie theaters close. Back in the 90s, in my area we had what we call quarter cinemas. These were theaters that showed movies that weren’t in theaters anymore. So, older movies. Instead of $6.00 per ticket, it was $0.25, and kids under 12 were free with a paying adult.
So you could get one adult to bring 6-7 kids in, for $0.25. Problem is, nobody bought the snacks.
So now, we went from having 8-9 mega plex’s, 3 mall cinemas, and 4 quarter cinemas, to now having 2 mega plex’s, and thats it. Hollywood doesn’t care WHERE you buy your ticket. It doesn’t affect hollywood. It only affects movie goers.
Have you seen the TV in your living room and the snacks in your kitchen? Turns out that’s a better business model than someone else owning an extra big one far away and making you deal with their schedule and crowd.
People not going to the movies because there is no convenient theatre does affect Hollywood.
But action and reaction have a long delay. Don’t give up your rights just because a Hollywood exec won’t make his bonus this year. You need to cause economic pain for the problem to be fixed.
Will no one please think of the poor shareholders???
When I lived near a cinema like that, I was happy to buy its snacks and even the occasional beer. The snacks were good, and only slightly marked up. They had great taste in film, and tickets were cheap.
It was a good business model, and I supported it. Nowadays it seems they’ve moved on to higher ticket prices and more “hot” movies. I wish them luck, but I would not likely continue to support them if I was still in their area.
It’s a bad business model. The way it’s supposed to work is that bad business models die. If that’s not how it works anymore, all I can say is that projectors are affordable and you can make really good popcorn with ghee and powdered salt. A little turmeric gives it that yellow color. Enjoy.