A media firm has admitted that it can target adverts based on what you said out loud near device microphones.

A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to Google, Facebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

  • deadcade@lemmy.deadca.deEnglish
    131·
    2 months ago

    That indicator and the permission system are provided by the OS on your phone. If you trust your OEM not to abuse it, then it works. If the company that made your device is facebook, neither of those features prevent facebook from listening in 24/7.

    • GreyBeard@lemmy.oneEnglish
      2·
      2 months ago

      I also think people discount the power of advertising when they think Facebook or Amazon is listening to them. They don’t think that maybe why they were talking about xyz was because they saw an ad for it. Then they saw another ad for it after they talked about it and got confused on cause and effect.