The company will be dead by 2026 if they don’t get free money from the Canadian Government and Mr. Fink.
Its almost like you have to make games that people want to buy and play in order to stay in business.
Just another example of how broken the premium end of the gaming industry is. Ubisoft is an old fashioned publisher, trying to churn out big hit AAA games based on big IP but producing poor quality buggy games, which don’t turn a profit.
We keep hearing how the games industry is “in trouble” but its actually thriving with loads of smaller devs and publishers doing well. The problem is the behemoth publishers like Ubisoft who release games based on financials timelines rather than the games being finished or high quality.
Its not like Ubisoft are short of good IP. What they’re lacking is good quality control and an environment to foster high quality creativity. When you treat gaming like its just a production line to generate money this is what you get. Making AAA games is expensive for sure, but its pointless if you don’t get the quality and the creativity right too - they’re just making expensice games.
We’re seeing the same in the movie industry - big studios producing franchise movies on a financially driven schedule with poor quality and lack of creativity.
Ubisoft has been listening to their investors instead of their consumer.
Isn’t that what Ford said?
It comes in any color you like, as long as it’s investor approved and will maximize their yield.
Friendly reminder that Ubisoft has a workplace environment somehow worse than Blizzard and their CEO protected his bros who sexually harassed coworkers. There is absolutely nothing of value lost when that company goes belly up.
It’s almost as if being publicly traded is bad for the stability and longevity of a company. Who would have thought?
[Disclaimer: I only read the headline]
… “bad for the stability and longevity” of the shareholders. If a publicly traded company tried anything other than “line go up”, it might still be stable and long lasting.
Every game they’ve released in the past 5+ years has been mid or worse. They’re too big of a company to keep releasing mediocre games. Not only that but every game they’ve been coming out with has been hyped with stupid bullshit like NFTs and AAAA quality games. They’re trying to survive on gimmicks while betting on all the wrong things.
They’re just gonna lay off a bunch of people, make another assassin’s creed game, and then call it a day.
It urged the board to consider taking the company private, “implement a comprehensive cost reduction program and optimize staffing levels to be more comparable with industry leaders”
Standard investor BS. He’s just calling for layoffs friends, fuck that guy.
What they need to do is just gut the entire executive team. Not just the CEO but everyone. They clearly have no idea how to run a gaming company.
" optimize staffing levels to be more comparable with industry leaders”
I will never understand why investor types like to play follow the leader rather than giving strategic or financial reasons for business decisions. Who gives a shit if every other studio is laying people off? If the staffing is right for your company then following other industry leaders will only make things worse and cement you in a place behind those leaders.
Because investors are. Less people=more money for them. This minority investor just wants to get their money and run. Layoff more people, temporary bump, sell off, and get out. Sorry mate, you bet on Ubisoft, every gamer knows that it was only a matter of time until people realized how shitty they were being.
I’m glad the crew and the general blandness of all of their games has finally caught up with them
