- cross-posted to:
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- cross-posted to:
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cross-posted from: https://real.lemmy.fan/post/7604429
Marketing majors stay fed and housed for another year.
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been a goldfish fan for years. change the name all you want. dont fuck with the product
I’m trying to wrap my head around not wanting changes to shitty orange crackers
just dont buy/eat them. best way to keep them away from you
I had to check to make sure that this was not an old April Fools Day joke article.
The onion?
No.
April fools article?
No.
Did Elon Musk buy the company?
No.
Then I don’t understand. Make it make sense!
Marketing gimmick. It’s only for a week and only available online.
Slightly off topic, but my favorite April Fools will always be Google changing its name to Topeka and the city of Topeka, Kansas changing its name to Google.
Mostly because I was a teenager and totally bought it.
As far as I know, it’s hot in Topeka
Aw man, no Patagonian Toothfish crackers. Again!
Spared no expense.
Adults already have cheez-its though
Often imitated but never duplicated.
How do these dumbass decisions keep getting made? That is the most recognizable fish cracker out there. Are they looking to Musk for ideas? Fire your marketing team, they’re blowing your budget on cocaine.
It’s just a marketing joke like iHop did a few years ago
A shocking amount of publications are not mentioning its for a limited time. Maybe I missed it in this article.
Im glad their marketing department still does drugs. Makes life less boring.
Who here actually thinks “goldfish? That’s for kids.”
Also not April 1 as far as I know. Do companies want a second day in October for a second round of jokes?
I’m an elder millennial and I have had absolutely no problem buying goldfish into adulthood. With this change, i’ll inevitably be calling them Chilly SeeBas, so idk how much more adult they’re going for in my demographic
Article from 6 months from now:
“Cracker maker Pepperidge Farms filed for a motion to dismiss the class action lawsuit brought against the company by buyers of its ‘Chilean Sea Bass Crackers’ and the FDA, and the FTC. The crackers contained zero Chilean Sea Bass putting the company’s actions clearly in the area of False Advertising and Fraud. When reached for comment the spokesperson for Pepperidge Farms responded ‘Its just a prank, bro!’”
Part of a full and complete dinner - Kellogg’s CEO
“Chilean Sea Bass? Ok, The Onion is losing their touch. Yes, it’s absurd, but it’s unrealistic. This wouldn’t happen in real life.”
Not the onion
…wait, what?
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
How much did the stunt really cost though? A couple articles and swapping out some labels can’t be that much.
Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.
Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.
And people say advertising dont work
They’re temporarily renaming them “Chilean Sea Bass Crackers”.
Thank you.
I thought you were joking. How is this not the Onion?
It’s nottheonion 🙃
Edit: also it’s marketing! It works. It got us talking about a snack product that no one ever talks about. We’re doing it right now.
And while I hate that, it isn’t going to result in me buying any of said shit tier snack
Unfortunately thinking about them dredges up memories of the taste of cardboard. So I will not be buying them.
i was just talking about goldfish two days ago
I was just talking about Goldfish an hour ago when I got some Goldfish for me and my kid.
I was just talking about Chilean Sea Bass and how much I detest fish in general!
This new name puts me off.
Well, it’s clear they’ve spared no expense.
For one week. And they can only be bought online.
A sea bass? No, wait - it’s at least a C+!
Throws 400 bells at you.
