Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

  • Teknikal@eviltoast.org
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    3 days ago

    Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

    I sympathise with people who starlink is the only option but yeah I’d rather go without.

    • bitchkat@lemmy.world
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      3 days ago

      I recently bought a camper van and was planning on getting starlink so I can work from the road (not full time). I guess I’ll have to make sure I’m not off the beaten path on work days and stick to Hotspot.

      • FabledAepitaph@lemmy.world
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        3 days ago

        This is the way. I wish more people would accept what is quite literally only minor inconvenience in the name of starving these insane companies. We honestly have it so good in most of modern society, and some things are just totally optional imo.

        Thanks

      • Teknikal@eviltoast.org
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        3 days ago

        Yeah sad thing is I can understand Starlink being the only option for some people, so yeah I wouldn’t blame you for using it.

  • Frostbeard@lemmy.world
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    2 days ago

    Read that Tesla pushes December in Norway for padding end of year numbers, resulting in a stagnant January. I think that concutive stagnant months is what would indicate how sick we are with Musk

  • zout@fedia.io
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    3 days ago

    Biggest decline in my country is because lease companies don’t like them in their fleet anymore; Musk has just randomly reduced prices in the past, making it difficult to estimate the remaining value at the end of the lease term. On the other hand business drivers used to have a generous tax exemption when driving an EV, which has been cut by our government. These drivers may now be better of driving an ICE. All in all this reduces the market share of Tesla drastically, since Tesla’s are almost exclusively used as company lease cars.

  • Maeve@kbin.earth
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    3 days ago

    May every business that brings this man profit tank until he learns some empathy.

    • SoftestSapphic@lemmy.world
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      2 days ago

      Rich people don’t have human emotions.

      Being rich literally turns you into a sociopath or psycopath.

      Hoarding that much excess wealth induces mental disorders.

      The only solution is to redistribute their wealth

        • SoftestSapphic@lemmy.world
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          I don’t think taking away their money would instantly fix their sociopathic tendencies, but it would allow them to actually engage with real human society again and the community and experiences from that would help to build empathy again.

          But the reason for stripping them of their wealth is that they’re dangerous, we don’t give nukes to violent schizophrenics.

          • Maeve@kbin.earth
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            But the reason for stripping them of their wealth is that they’re dangerous, we don’t give nukes to violent schizophrenics.

            This is being very vividly illustrated, irl.

  • 800XL@lemmy.world
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    2 days ago

    Sure am glad all the car companies decided to use the Tesla charger as the standard. /s

    • FlowVoid@lemmy.world
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      It’s an open standard now, it doesn’t really matter that Tesla was the first. So it’s a good thing, kind of like iPhones switching to “Android charging cables”.

    • BritishJ@lemmy.world
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      3 days ago

      Maybe they just like the car. Not everything has to be political. Especially if they get it 2nd hand, the depreciation is huge. So someone could get a nice Tesla for great money. Doesn’t mean they like Elon or support him.

      Buying 2nd hand is greener and doesn’t support him.

    • Bezier@suppo.fi
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      3 days ago

      Sure, I’d judge someone if they bought a new one recently as well, but I think you’re being a bit unreasonable. Not everyone can afford to switch cars.

    • dependencyinjection@discuss.tchncs.de
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      3 days ago

      I don’t know about abuse but I do judge people with Teslas purchased in the last 5 years. Before that the completion was lacking and it was less evident to most people that the CEO is a cunt, but now even if you ignore Elon, it’s just a crazy purchase when all the other manufacturers have caught up in electric and arguably produce better vehicles with less issues.

      • futatorius@lemm.ee
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        3 days ago

        I’d be interested to see some market analysis that looks into the reasons for the sales declines. In particular, how much is driven by poor product quality versus how much is due to Musk being a knobhead.

  • Venetas@discuss.tchncs.de
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    3 days ago

    I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window

    • SouthEndSunset@lemm.ee
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      3 days ago

      Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.

          • Regrettable_incident@lemmy.world
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            2 days ago

            Yeah, I mean who is their market now? Anyone who isn’t a nazi or ignorant isn’t going to want to be seen driving one. And I get the impression that right wing folks are more into fossil fuels.

            • SouthEndSunset@lemm.ee
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              I get the impression that right wing folks are more into fossil fuels.

              Yup. I’d say they’re intentionally stupid.

    • Bezier@suppo.fi
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      3 days ago

      I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that’ll show them for sure!

  • ShotDonkey@lemmy.world
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    3 days ago

    Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S

  • essteeyou@lemmy.world
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    3 days ago

    “Europe and the UK” did they move the UK to another continent, or did they mean the EU?

    • Presently42@lemmy.ca
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      3 days ago

      So, I hate to be the breaker of bad news, but the UK has left the EU 🤷 Don’t shoot the messenger

      • toofpic@lemmy.world
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        3 days ago

        Read the comment. EU - maybe, but not the Europe,how do you leave a continent?

          • Echo Dot@feddit.uk
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            3 days ago

            The UK and Ireland are part of the same plate as Europe. Anyway 2 million isn’t even that much time for continental drift, If you traveled back in time to the Jurassic that wouldn’t be a significant difference between the layout of the continents then and the layouts of the continents now.

        • futatorius@lemm.ee
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          3 days ago

          Except for Jutland, the same could be said of the 400+ islands that make up Denmark. Yet Denmark is universally regarded as part of Europe, despite the main landmass/island pedantry.

      • whatsisface@sh.itjust.works
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        3 days ago

        EU ≠ Europe

        Europe is a continent. The European Union is a group of countries in Europe, no longer including the UK.

        • Toribor@corndog.social
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          3 days ago

          Maps like this are the only way my feeble American brain can process complicated European things.

          • toofpic@lemmy.world
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            3 days ago

            The EU one has camo painted seas, so I needed several seconds for my understanding of “what is where” kicked in. I wonder how they got this stupid idea

            • Echo Dot@feddit.uk
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              3 days ago

              It’s probably a more accurate colour anyway. I’ve seen the channel, it is mostly just gray.

          • Echo Dot@feddit.uk
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            3 days ago

            Great Britain and the British Isles are geographical terms, not political ones. Sometimes publications will say Great Britain to mean England, Scotland, and Wales, but not Northern Ireland but they also don’t include things like the Isle of Man in that even though technically Great Britain does include the Isle of Man.

            Unless the conversation is explicitly about geography, and land masses you should not use anything other than the United Kingdom.

            • futatorius@lemm.ee
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              Great Britain is the name of the big island that England, Wales and mainland Scotland sits on. The British Isles include Great Britain, the Isle of Man (and also Ireland, the Isle of Wight, the Hebrides, the Shetlands, the Isles of Scilly and (debatably) the Channel Islands.

              Unless the conversation is explicitly about geography, and land masses you should not use anything other than the United Kingdom.

              You’re not the boss of me, bruv. The United Kingdom doesn’t encompass the Crown Dependencies (Jersey, Guernsey and the Isle of Man) which have the same monarch as the UK but are (at least within certain limits) self-governing. So if I want to talk about them (and sometimes I do, my conversation occasionally involves tax shelters and motorcycle races), restricting myself to the UK won’t be sufficient to include them.

          • thanksforallthefish@literature.cafe
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            3 days ago

            While entirely correct, the Irish get very antsy about being included in the British Isles. It’s a “colonial relic” is probably the nicest version. So yes the map is correct from a British pov but not from an Irish one.

    • rottingleaf@lemmy.world
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      The UK is technically on a few islands, one can use Gibraltar to argue, of course, and historically English crown did possess lots of land in Normandy, Anjou, Aquitaine and even Flanders, also that union with Hannover, but ahem.