Companies often create incentives so that their customers will want to buy more of their products. Sales exist within every industry and happen for various reasons. Even with your example of grocery stores, there are other reasons for having sales. I believe it was Kmart that had the famous blue light special. Publix, a southeastern US chain has a weekly rotating sale. Costco has a similar rotating sale. Maybe items are deteriorating, maybe there is an excess of stock. Maybe an item goes on sale for the purpose of luring customers into a store in hopes that they will buy more things. Maybe the item of sale already had a huge markup and the sale brings the price down so there is only a moderate markup, which is often employed by department stores in malls. There are many more reasons for a company to put items of sale i won’t get into here.
Grocery deteriorates, when it’s about to expire it goes on sales and if nobody buys they throw it away. Software doesn’t rotten.
Ah, I see you’re one of those basement dwellers who’ve never done your own grocery shopping in your life.
Companies often create incentives so that their customers will want to buy more of their products. Sales exist within every industry and happen for various reasons. Even with your example of grocery stores, there are other reasons for having sales. I believe it was Kmart that had the famous blue light special. Publix, a southeastern US chain has a weekly rotating sale. Costco has a similar rotating sale. Maybe items are deteriorating, maybe there is an excess of stock. Maybe an item goes on sale for the purpose of luring customers into a store in hopes that they will buy more things. Maybe the item of sale already had a huge markup and the sale brings the price down so there is only a moderate markup, which is often employed by department stores in malls. There are many more reasons for a company to put items of sale i won’t get into here.