on the extreme levels, yes, but almost everyone on the platform does some form of deception to convince you to click.

Like it says on the dearrow website:

“Clickbait” isn’t the exception anymore, it’s becoming the norm. Many have even started going through their entire backlog, changing old titles and thumbnails to be more attention grabbing and vague.

It’s no one’s fault. It’s a system that creates a race to the bottom.