My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery’s app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I’m sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
It still tastes like shit over there, though
That’s why it’s on sale
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your top tier beers are still worse than the bottom tier bavarian beers, sorry
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Labatt Blue is good for pairing with Indian food to cleanse and refresh your pallate.
I’ll drink PBR
Instead of a direct advertising budget, PBR just sponsors random shit.
Club sports, events, random shit like that.
I think that’s the whole reason they’ll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.
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They seem like good folks. Probably owned by a conglomerate though
It’s way more confusing than I thought it would be…
But basically, yeah. Although some dude that’s been in the beer industry a couple decades put it all together and seems to be preventing them from fucking it up.
Kind of rescued the brand even. They had sold and moved to LA, but under current ownership they’ve moved back to Minnesota. Apparently “the good old days” I was thinking of, have all been under current ownership.
Still not as good as an independent brewer
what would be a good tasting beer instead?
Try many and find what you like.
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a “USA fan”, looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it’s piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
Interesting… makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn’t seem very profitable to me
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.
I’ll try to find it and review it. The photo doesn’t really tell me which supermarket it is.
Could be Kaufland by the looks of it, but I think they also have it at Rewe or Edeka
Thank you. Kaufland and Edeka are little far but I can try Rewe and Penny.
Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.
Surprised they can sell bud for even that price in Germany
It’s not exactly one of the top brands (or even all that well known unless you grew up with the internet, tbh) over here, can’t sell it for much when there are literally dozens of way more popular brand around :-P
does anyone drink it out there? the branding looks completely different as well lol
It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.
you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages…
Well they can’t in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.
Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.
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It has literally just entered the German market. But it failed twice before so…
Does any German actually want to drink it?
Ducks and runs for cover
The reason is called ‘Bud’ and not ‘Budweiser’ is because there is a Czech town called Budjeovice, or ‘Budweis’ in German. Be from that town is called ‘Budweiser’ as in ‘from Budweis’.
It’s that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it’s sold as Czechvar).
But then the European Union responded by honoring the ‘appellation contrôlé’ ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.
This is why they have to sell it as bud. But when comparing the beers they should’ve gone with ‘butt’. People know this and don’t buy the shitty American stuff. All budget grade beers in Germany are better than it.
It blows my mind that. Anyone would drink American beer flavored water in Germany…
They have to make it dirt cheap because it has to compete with real beers here.
Germans were mocking Budweiser when I visited there 30 years ago.
We are still mocking the “beer” that is like sex in a canoe…
And well you should!
Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.
Budweiser is just launching in Germany, so they have to price low to gain market share.
Going to have to pay people to drink it in Germany I think if they actually want to market share.
Many grocery items are cheaper in Germany than in the US.
Of course that’s skewed due to the USD vs EUR cost difference.
Like making love in a canoe…
We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.
And in the US people get exploited at the supermarket cashier for almost everything anyway.
Leider echt stimmt
Aren’t those laws only for restaurants, bars and similar locations?
Yes, the point was more of an example to show how cheap beer is in Germany.
0,5 Liter Oettinger Pils is available for 0,50 EUR.
Woooow
it tastes like piss, and when you put a box of it on the table the party is over…
There is a cheap beer brand from Bremen (“Hemelinger”) that’s running with the slogan “Reicht doch” which could be translated as “good enough”.
