Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

  • Handles@leminal.spaceEnglish
    525·
    10 months ago

    Let’s define “stealing” and “business” here.

    1. Influencers don’t produce anything, nor do they add intrinsic value to products they promote. Not much business to that if you ask me.

    2. They do already compete fiercely for brands’ atention so every successful influencer by definition has “stolen” potential income from others.

    If you want to split hairs, influencers’ work is creating an idealised image that they project to peddle products. If AI can outmatch them in that regard, I see no problem with that.