I never thought of this as that. Now that I think about it, in the early internet days there were many people who became successful and famous solely because they produced content which people reacted very negatively. So it goes back to the old saying no advertisement is bad
This may feel bad short term but this is actually good long term. It opens up the possibility for competitors for similar map services to exist. When google combined their search engine product with their maps product, everyone had to automatically use their map product. This is very monopolistic