My understanding is that this is a deliberate choice, at least for Mercedes and BMW having their models be letters and numbers instead of memorable names. The idea is that all models seem closer together, kind of elevating them all.
Compared to when you look at an Accord and think this is the nice Honda, unlike the other not nice Honda. The implication is that all of the Mercedes ones should be nice.
But what do I fucking know. I like quirky weird cars, I like shitboxes, I’m one of those simultaneous fuckcars car guys (I hope I don’t need to explain how I can be in both camps at once?). I’m not the person any of these companies are marketing for.
Right, but they at least have those letters and numbers of the back of their car.
Unless you know which Tesla is the model 3, you won’t know which model it is when you pass it or is passes you. You’ll just know it was a Tesla. The back of a BMW i3 has a big “i3” on it.
Do they need to market anymore than their name though? Marketing is getting you interested in the product. You say “oh that’s a nice Tesla” you go to the site and look from there most likely based on your budget.
(I am by no means a Tesla fan, frankly their build quality sucks) but I really don’t think that you need badges of every type plastered on a car.
Nope. Tesla is distinct enough that they don’t need model badges. You know it’s a Tesla, and they have very few models and model variations. Compare that to something like Toyota, who has 12 different models of sedan just in current production. There are quite a few more not in current production, but you’ll still see them on the road.
Ok, but letting people know what model of car they are looking at is just basic marketing.
My understanding is that this is a deliberate choice, at least for Mercedes and BMW having their models be letters and numbers instead of memorable names. The idea is that all models seem closer together, kind of elevating them all.
Compared to when you look at an Accord and think this is the nice Honda, unlike the other not nice Honda. The implication is that all of the Mercedes ones should be nice.
But what do I fucking know. I like quirky weird cars, I like shitboxes, I’m one of those simultaneous fuckcars car guys (I hope I don’t need to explain how I can be in both camps at once?). I’m not the person any of these companies are marketing for.
Right, but they at least have those letters and numbers of the back of their car.
Unless you know which Tesla is the model 3, you won’t know which model it is when you pass it or is passes you. You’ll just know it was a Tesla. The back of a BMW i3 has a big “i3” on it.
Do they need to market anymore than their name though? Marketing is getting you interested in the product. You say “oh that’s a nice Tesla” you go to the site and look from there most likely based on your budget.
(I am by no means a Tesla fan, frankly their build quality sucks) but I really don’t think that you need badges of every type plastered on a car.
Nope. Tesla is distinct enough that they don’t need model badges. You know it’s a Tesla, and they have very few models and model variations. Compare that to something like Toyota, who has 12 different models of sedan just in current production. There are quite a few more not in current production, but you’ll still see them on the road.