One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.
The Justice Department, joined by a coalition of states, and Google each made opening statements Monday to a federal judge in Alexandria, Virginia, who will decide whether Google holds a monopoly over online advertising technology.
The regulators contend that Google built, acquired and maintains a monopoly over the technology that matches online publishers to advertisers. Dominance over the software on both the buy side and the sell side of the transaction enables Google to keep as much as 36 cents on the dollar when it brokers sales between publishers and advertisers, the government contends.
While this warms my heart, I’m with-holding any feelings of happiness until something actually happens to Google.
I need 6 baby googs with binding agreements of no remerging for 80 years at least. Barring them from being purchased by an corporation valued over 1 billion in market cap. An interoperative, but open standards based, login service. Easily migrated data between each.
And then the same for Facebook ads, AWS, spinning out all of apples hardware purchases that deny technology advancement to competitors, Microsoft’s stranglehold on gaming, and Disney spinning out it’s studios.
I’m sure they’ll suffer a $10M fine, layoff half their critical teams, and give the execs a big fat bonus for saving so much money