Not gonna lie, not digging that branding. “Apple ID” just rolls off the tongue better.

    • can@sh.itjust.works
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      21 hours ago

      For a company so set on renaming every feature and claiming it their own I’m surprised they’d do this

      • reddig33@lemmy.world
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        20 hours ago

        It was a dumb move. So much more important things to be working on. There was nothing wrong with the “Apple ID” naming. Renaming it just creates unnecessary confusion.

            • reddig33@lemmy.world
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              18 hours ago

              And product marketing pushes for product renames like this. I wonder how much this will cost Apple in international trademark fees? Apple likes to recycle existing product names to save money (AppleWorks, AppleVision, iBooks, etc). I don’t think Apple Account was an existing trademark.

        • ClassifiedPancake@discuss.tchncs.de
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          19 hours ago

          So much more important things to be working on.

          Hundreds of Thousands of people working for Apple, I’m sure they are capable of doing multiple things at once.

        • Zorsith@lemmy.blahaj.zone
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          8 hours ago

          As someone who had to support Apple products at an enterprise level, kindly fuck off. Trying to explain that an appleid is a users apple account is annoying as fuck, and they don’t remember it because it’s not labeled as an account, then bitch at the person trying to help them about long password reset process’s (or losing their data). Particularly when dealing with people with known anger issues that have the power to fire you on a whim.

          Standard terminology exists for a damn good reason. This is a very welcome change.

          • fartsparkles@sh.itjust.works
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            28 minutes ago

            I agree with you. It’s not identity, it’s an account. Laypersons are used to drivers licenses (IDs) and bank accounts. The rename is definitely a welcome change and makes Apple consistent with Microsoft and Google etc.