"Recognize that attention is task-specific. One reason it’s so difficult to definitively say whether or not attention spans are decreasing is that it depends on the task with which someone is engaged. We may be able to sit through an entire 2-hour, action-packed movie, but start to squirm within 10 minutes of a nature documentary. Infusing things with storytelling and interactivity are two evidence-backed ways of increasing the likelihood we’ll be able to sustain focus. "

The entire narrative about attention span hinges upon this fundamental distortion, you cannot separate your ability to pay attention to something into an abstract universal quantity, your capacity for attention is always intimately interwoven with the environment around you and the specific task at hand. Attention span is a pop culture concept, not a scientifically rigorous one making any science done about attention span unable to actually illuminate the unknown since the concept being studied simply comes undone with a tug on one of the founding assumptions. In popular culture attention span is defined axiomatically as decreasing because of technology, and discussion works backwards from there.

The references cited also don’t really support the conclusions the article comes to (“Challenging the the six-minute myth of online videos”), or they are links to pop-science articles talking about the topic, not actual evidence on the topic. An amusing example of this is the repeatedly, endlessly cited “McSpadden, K. (2015, May 14). You Now Have a Shorter Attention Span Than a Goldfish. Time. https://time.com/3858309/attention-spans-goldfish/”.

1. Goldfish are specifically studied because they can be trained to remember things and focus on them, they do not have “short attention spans” so the entire metaphor is broken from the start.

2. There actually isn’t any hard evidence even in the original paper that popularized the idea… it was a white paper from microsoft not a scientific publication by academics

See this article: https://www.forbes.com/sites/shanesnow/2023/01/16/science-shows-humans-have-massive-capacity-for-sustained-attention-and-storytelling-unlocks-it/

It is also pretty easy to poke holes in the narrative that our attention spans are decreasing, driving a car takes an insane amount of concentration, more than arguably almost any other human activity practiced by billions of people on earth. If our attention spans were decreasing, the very first place you would see it would be in a huge increase in traffic crashes and deaths. You also wouldn’t see a vibrant world of longform youtube videos on niche topics that are made by some of the most perennially popular and watched video content makers. People wouldn’t be listening and reading to books, listening to longform podcasts, or engaging in hobbies that take significant preparation.

Further, the industry of marketing, perhaps one of the entities with the most interest in how we actually pay attention to things vs. what the popular narratives are about our attention span isn’t convinced our attention spans are decreasing either.

More things are competing for our attention, so we are more selective and discard things quicker in a fashion that is totally rational. Daily life has also become exhausting for most, if you notice you are unable to focus like you used to it is probably because you are more tired, stressed and have less free time than you did in the past. If our “attention spans” were decreasing the way everybody seems to believe they are, the impacts would be catastrophic and look like entire populations undergoing early onset dementia, and as someone who has spent years around people with dementia… that is clearly not what is happening at all.