The party used up about $5 billion on political ads in 2024. There’s a better way.

  • dejected_warp_core@lemmy.world
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    15 days ago

    It makes sense, really.

    I believe that people really don’t want to live inside a perpetual political cycle; they have lives. They (sometimes) want to show up on election day, vote, and delegate all the work to someone that makes them the least uncomfortable. The hope is that the politicians then go fuck off and leave everyone alone for at least 20 months, and maybe things don’t get worse. Shoehorning your whole platform into everyone’s life on a 24hr news diet is not the way to go - success here is surgical, discrete, and yet, memorable.