Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.

Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.

The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.

edit: updated link to old.reddit.com

  • noodlejetski@lemm.ee
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    1 year ago

    except in select countries.

    something’s telling me it’s the countries that make being able to opt out of profiling a legal requirement. praise be GDPR.

  • foggy@lemmy.world
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    1 year ago

    That sounds like it’s explicitly against the law in California, where they are headquartered.

    Hm.

    • Lt_Cdr_Data@discuss.tchncs.de
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      1 year ago

      Targeted ads has become such a boogey man, that you all can no longer view these things rationally. There is nothing wrong with companies wanted to get their products advertized to the most likely customers and there is nothing inherently wrong with a platform using your activity to see what ads you are most likely interested in.

      The potential issue with it, is your personal data leaking everywhere and being assimilated by questionable companies who could create a psychological profile of you, that knows you better than you know yourself.

      If they truely only let companies target you, by presenting them an internally grouped collective of likely customers in which you happen to be included, then there is absolutely nothing wrong with this. Same goes for the newest change in how chrome manages ads.

      • Alterecho@lemmy.world
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        1 year ago

        I feel like the issue is more nuanced than this scenario you’ve provided- there are legitimate concerns as to whether your personal data can be ethically handled by a chain of organizations and individuals that have no linkage to you and see you as nothing more than income. That’s aside from the fact that selling personal data raises moral concerns akin to those raised by the usage of DNA-testing services as they relate to things like healthcare coverage, and blood quantum in tribal nations- issues of not having control over who can and cannot access personal, private information that could potentially be used against you. Once that data is collected, it’s effectively impossible to control who has it.

        These scenarios are also assuming that everyone handling your data is, at best, a neutral entity. If your personal data is collected and makes its way to someone who would like to steal your identity or otherwise cause you harm, that’s a really big problem.

        • Lt_Cdr_Data@discuss.tchncs.de
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          1 year ago

          If they aren’t above illegaly selling your data, then aren’t above illegaly collecting your data, even if you ticked a little “I do not consent” box. I fail to see, how this change can be anything but positive.

          • Alterecho@lemmy.world
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            1 year ago

            Yeah, for sure lol someone could dox me and steal my identity or set me up for murder tomorrow, bad actors are bad actors. My point isn’t that the data is highly abusable, though it for sure is, my point was that even the people WHO DON’T GIVE A DAMN ABOUT YOU are exploiting your personal information for monetary gain. In, again, the case with health indicators and the medical industry, the insurance companies don’t give a damn about you outside of your worth and your potential liability. There doesn’t need to be any one person responsible for that fact- it’s just the way the system is set up. So if they get data showing that I’m prone to leukemia genetically, then yeah, they’re going to make it impossible for me to get insured at a reasonable rate, because I’m suddenly a huge risk for them.

            • Lt_Cdr_Data@discuss.tchncs.de
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              1 year ago

              It’s not an exploitation for monetary gain, it’s an exchange of services. Do you think those massive servers they got are running for free? Aside from hardware, facilities and electricity, they have to pay programmers, accounting, management, cleaning services, etc. etc.

              People have to get over the fact, that this is how the world works - and also the only way the world as we know it can work.

              • Alterecho@lemmy.world
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                1 year ago

                The healthcare industry is not providing you any service by buying your personal data and using it to determine that your rates should be extortion-level high. It doesn’t matter that some companies are benign in their usage of your data, because there are organizations who have incentives to act on that data in ways that benefit them, directly at your expense. Do you understand what I’m saying?

    • ConstipatedWatson@lemmy.world
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      1 year ago

      Somehow coming to the Reddit sub Lemmy feels like the “Reddit recovery group” 😁

      … Hi, I’m ConstipatedWatson and I’ve not used Reddit for the past 4 days!

    • Kepabar@startrek.website
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      1 year ago

      I still use Reddit on desktop but I’ve switched to Lemmy on mobile since Reddit killed third party apps.

      I would use just Lemmy but it hasn’t hit userbase criticality yet.

      It’s fine as a link aggregator but frustrating when a post I’m interested in has a deserted comment section.

    • megane-kun@lemm.ee
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      1 year ago

      The majority aren’t dissatisfied enough to do anything about it, despite complaints. However, I’m hoping that some future action from Huffman will affect them adversely enough that it’d push them over that threshold and decide to do something about it—quit that site. I doubt a lot of them will make their way over here, so just them quitting is good enough for me.

  • TheGoldenGod@lemmy.world
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    1 year ago

    I have an old account that I wiped 9 times, but used to post the spez getting railed by busty Garfield meme, that of course were deleted by an admin. It’s lately getting harassment PM’s/comments regarding older posts that were reactivated despite multiple deletions. It’s like they’re trying to bait me back into an argument lol, it’s weird and really sad for the communities.

  • Spasmolytic@lemm.ee
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    1 year ago

    Meanwhile, I just installed Boost for lemmy, immediately paid to remove ads, and am having a great time.

  • JokeDeity@lemm.ee
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    1 year ago

    Who in the actual fuck keeps all this garbage alive? Facebook, Twitter, Reddit, all gone to shit, why do people insist on staying with them?

  • megane-kun@lemm.ee
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    1 year ago

    Because my day isn’t shitty enough, I went over there to see what’s the vibe. Sure enough, people are complaining. There’s also a surprising amount of bootlickers who parrot the “argument” that people have been saying things have been going downhill, but Reddit still is popular so it can’t be going downhill. As if shitty things can’t be popular.

    I’ve seen a couple of people who saw this as the last straw, which is better than nothing, but I feel that those remaining in that site, no matter how they kvetch about it, deserves to be frog stew (as in that boiling frog metaphor). I’d love to be proven wrong though.

      • megane-kun@lemm.ee
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        1 year ago

        I am unfortunately unfamiliar with that title. What is it about and what does it say about this situation (enshittification of Reddit, etc)?

        • CopernicusQwark@lemmy.world
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          At a guess, it’s a correlation between the Empire having it’s head in the sand about it’s gradual collapse, and the enshittification of Reddit over the trust thermocline.

          Edit: sorry, I thought you said you were familiar with the source. In Foundation there’s a Galactic Empire which culturally and technologically stagnates to the point that the outer provinces break away, leading to the slow but inevitable collapse of the Empire. A breakaway faction (the Foundation) seeks to preserve the knowledge and technology of the Empire to reduce the duration of “barbarism” until a new Empire can form.

      • megane-kun@lemm.ee
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        1 year ago

        I’m aware. Not every metaphor has to adhere to scientific fact, though it’d be neat. Thanks for the elucidation though.

  • SulaymanF@lemmy.world
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    1 year ago

    This is not going over well in Reddit’s comments section.

    I hope Lemmy can capitalize on this and convince more users to switch.

    • spaduf@slrpnk.net
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      The problem is Lemmy has completely squandered this time between waves of new users. There’s improvements in the pipeline but it may be too late at this point.

      • wreckedcarzz@lemmy.world
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        1 year ago

        Nah, word of mouth is powerful. I’ve been enjoying my time, and started to tell friends about it. Many are already bitching about reddit and their many poor decisions over the years, and at least in my social circle, others turn to me for what I use and recommend. I’m certain of course that there are many, many more like me.

        It doesn’t need to be a landslide, it just needs visibility with trusted friends using it to grow organically and easily.

      • morrowind@lemmy.ml
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        1 year ago

        No one squandered anything. The devs have been working full time, as well as third party contributers / third party apps & frontends. There’s only so much work they can do. They’re not a multil-million dollar company. Good things take time

  • Otter@lemmy.ca
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    1 year ago

    I still moderate on Reddit, and will continue to do so (the community is in the process of migrating over, and the community members are important to me)

    I’m going to stop upvoting, downvoting, and joining/leaving communities. Already wasn’t doing much of the later.

    Screw this change

  • Kbin_space_program@kbin.social
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    1 year ago

    As some of the comments point out, they already have a precise list of interests per user.

    The subreddit lists. Yet they aren’t using that data. Although I suppose the “why not” is that they maybe don’t want advertisers knowing all of the subreddits.