it’s never just ads or subscriptions, it’s a shitty integrated fucking garbage algoritm driven with content you don’t want to see shown to you, the interface is ALWAYS shittier and worse, no explanation, just that it looks ‘modern’

i’m so fucking sick of it lads

  • quixotic120@lemmy.world
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    1 year ago

    Because it works

    It doesn’t work for you but it works for the casual user

    Promoting shitty short rage bait content, charged headlines where no one reads the articles, etc drives traffic up with casual users who are far less likely to use ad blockers, far more likely to use native apps, far more likely to enable tracking features blindly, etc.

    Power users don’t like it but power users don’t view ads, are more likely to be privacy focused, etc. they also are a very small demographic so they are simply ignored once they are annoying. Before they are annoying they are marketed to bc they can be milked with things like premium subscriptions for no ads or whatever.

    Subscriptions don’t sell for social media, advertising doesn’t pay until you’re scaled wayyyyy up, and generally once advertising and outside funding gets seriously involved they start pushing you to get as many impressions as possible. So basically advertising is a cancer that ruins everything along with the capitalistic need for constant growth and endless profits

    • Nougat@kbin.social
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      1 year ago

      I would add misinformation to the set of tools used to increase engagement. People who are vulnerable to misinformation embrace it because it makes them feel more powerful, being in possession of “the hidden truth.”

      • quixotic120@lemmy.world
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        1 year ago

        Sure. And it works both ways, also gets the other side who feel the need to comment to correct it. Divisive comment is similar, for many it drives feelings of superiority but for others it’s rage bait.

        But there’s a lot of sub categories to toolset here. One of the interesting parts of Reddit was that it showed that users would categorize their ragebait; r/stupidfood, r/diwhy often featured obvious troll farm content that was designed to get people to just comment “this is so fucking stupid”. But when it got reposted to Reddit it got its own category and people subbed to it; they wanted to see more of it. They want to see videos of people wasting food to farm comments. once again the simpsons predict the future

  • safjx@lemmy.world
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    1 year ago

    I think it’s the same principle that led to the slogan “Nobody ever got fired for choosing IBM”. It’s a list of checkboxes that someone can present to investors and get money.

    • zib@kbin.social
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      1 year ago

      I was just thinking something along these lines. Telling investors and venture capitalists that your site has “content algorithms” sounds a hell of a lot more professional than “we have ads and subscriptions”, even if the algorithms in practice are just as bad, if not worse. What I’ve learned from my time in the corporate world is that quality of a product does not matter one bit, only how you sell the product marketing strategies and profit projections to investors.

    • Anomandaris@kbin.social
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      1 year ago

      Interestingly I had never seen this phrase until a few days ago, on another similar thread, and now it seem like everyone is saying it.

      Baader-Lemmyhof?

      • Anomander@kbin.social
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        1 year ago

        Baader-Lemmyhof?

        Probably.

        At the very least, I can confirm that the saying was definitely was a thing a decade or two ago, when IBM was major player in enterprise / corporate computing. They generally weren’t the best computers, or the best value, or even particularly great - but they were a safe choice.

        You went out and bought new computers for the XYZ department from some competitor - and if anything went wrong, your ass was on the line for buying unreliable garbage from a shitty company. If you bought IBM and the same thing happened, management would kind of shrug and assume that the same problem would have gone wrong on any other computer, because IBM is a trusted safe brand.

        So the idea that no one ever got fired for buying IBM was a running joke in tech circles - that it’s not bad, it’s not good, but it is career-safe for the person signing the cheque - and the bean-counters buying computers really like safe.

  • designated_fridge@lemmy.world
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    1 year ago

    Because they care about one metric: time spent watching ads.

    If they only show you chronological - for example - there is a risk you open the app, find that nothing has happened (or what happened is of low quality). Controlling what you see makes it easier to also ensure there’s always a reason to visit the page. Leaving it all to recency or popularity or something means handing over the control of your time.

    And it’s always going to piss off people but the important part is what it does for the big masses (which likely is - more time spent watching ads)

    • CrazyEddie041@kbin.social
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      1 year ago

      That’s something that’s been really nice about using Mastodon. It just shows you what you ask it to show you. There’s 0 time wasted scrolling through content you never asked for hoping that the good stuff might accidentally bubble to the surface at some point.

  • jray4559@lemmy.fmhy.ml
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    1 year ago

    Because an ad or a subscription is more obvious.

    Algorithms are harder to prove and don’t interrupt the flow of content, thus less people get pissed, which means less people leave, and they can charge higher rates to advertisers.

  • Thomase7@reddthat.com
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    1 year ago

    The algorithm bullshit is to show you more content (and therefore more ads). The ideal for social media companies is like tik tok where you just scroll endlessly.

    On twitter or Reddit I look at the posts from the accounts and subs I follow and then am done.

    • MentalEdge@sopuli.xyz
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      1 year ago

      Yup, tik tok went and showed what’s the most profitable.

      And as capitalism dictates, there is no room for any other business model, except the one that makes the most money.

      So it must now be copied by all, until we’re so sick of it there’s not a single cent left to be made by using it.

      • ArcticLynx@feddit.de
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        1 year ago

        ever since the normies and with them the big companies discovered the internet it has become shit. money destroyed everything

  • nepenthes@kbin.social
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    1 year ago

    Inflation/cost of living/etc isn’t singlehandedly increasing “enshittification” but rather the boundless greed of capitalism which seeks infinite growth of profit.

    It’s unsustainable so we’d better make more humans to buy more stuff from a handful of people.

    • JasSmith@kbin.social
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      1 year ago

      Companies seek profit but let’s not forget that as people, we control what we buy and use. We’re here on Lemmy because we reject the bullshit. If more of us rejected the bullshit, they stop doing it.

      • Foggyfroggy@lemmy.world
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        1 year ago

        But it takes a while to detect, form an opinion, then act on it. Suppose that 10,000 people per day reject some brand, say this is enough!, and refuse to buy their products. Well, the marketing and sales department has its work cut out: use mild deception, purchase competitors, change local laws, and make sure that more customers are added than the attrition. And even if they didn’t add any new customers, there are so many current customers for companies like proctor and gamble or nestle, that it will still take 15,000 days or 41 years for even half of the US population to “reject” the brand or company. It’s just not feasible for individuals to fight corporate advertising and marketing mechanics on appropriate time and economic scales.

        But compared to a government regulatory body? That scares a company or industry, or at least it used to :(

        • conciselyverbose@kbin.social
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          1 year ago

          It doesn’t make sense to expect it to be linear. It’s (in some manner) proportional to the number of users and to the number of other people who quit.

  • Stevied@lemmy.world
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    1 year ago

    Executives get the majority of their income through shares and an increase in share price.

    Whatever works for the year to increase share price makes you rich.

  • icogniito@vlemmy.net
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    1 year ago

    Because VC money has dried up. For a very long time tech companies have had investors throw them basically infinite amounts of money and have proceeded under the idea “we’ll figure out profitability later”, now that money is starting to stop coming in and they are panicking and trying to reach profitability in the shortest amount of time possible.

  • SkyNTP@lemmy.ml
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    1 year ago

    Because you are the product. You are cattle in a factory farm. You exist to be consumed by the customer (advertisers and businesses). Your user experience will be actively worsened if makes the experience of the paying customer better. And all the factory farms have figured out that doing this is how they squeeze the maximum amount of profit out of you.

    I guess in summary: it works (the users–cattle–accepts these worse conditions), and so far it is the most effective (profitable) solution.

    It’s like in competitions where suddenly someone discovers a way to consistently get better results, now everyone copies that technique to stay competitive.

  • PixelProf@lemmy.ca
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    1 year ago

    There’s the points others have made about the business model - for a long time, the “momentum” oriented approach was essentially a Ponzi scheme where investors would invest in a business that would take the risk of major losses so that they could destroy all competition in a space, then eventually, turn a profit by changing their tactics in user-unfriendly ways long down the line since you have the monopoly.

    For this particular issue, though, I think we’re seeing the Rotten Tomatoes effect en masse. If you want to make something bold and impressive, you need something people love or hate - not something between. With Rotten Tomatoes as an example, it’s binary - Positive or Negative. This incentivizes movie production to produce things that are not controversial, just things that people won’t strongly dislike.

    With centralized platforms, the product models stopped being about providing high quality products and began valuing time spent on the platform. Produce a website/platform that most people are okay with and the majority aren’t extremely opposed to. This means it won’t do anything bold, but it does mean you’ll pick up a critical mass and become the dominant force, as you’re appealing to the majority.

    In a content-driven economy, whoever has the users and the content rides that positive feedback loop to monopolies. More users = more content = more users.

    Algorithms get worse because they’re appealing to “Good Enough”. If it gets bold and suggests something that you might either love or hate, then you might hate it and leave the site for a bit, but if everything is good enough, you’ll stick around. Web design gets blander because things get familiar, and especially after the start of Facebook, we learned that people really choose familiarity over novelty. Movies, TV, and Music get blander because they are now driven by the same platform economics where sticking around on the platform is valued more than appreciating the content of the platform.

    • pjhenry1216@kbin.social
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      1 year ago

      That article from Doctorow does such an amazing job of explaining it and breaking it down. It just made it so painfully obvious that I’m disappointed that I didn’t see the pattern on my own.

  • Thormjolnir@lemmy.fmhy.ml
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    1 year ago

    A lot of websites use the same type of place like squarespace or WordPress. nd they use the same (or very very similar) layouts, colors, plugins and everything, for typically inexpensive prices. So you get a lot of same looking websites with similar ad placements, with similar ads and same articles. I mean there is an ongoing lawsuit with a “media company” that has like 200 websites that shovel out qanon lite news articles, that seem reputible because they’re named like “The Akron gazette” and “The Tampa articles” sound good, are bad. It’s just shitty people exploiting things, and we the average user suffer, while the below average suffer suffers more because they use all those ass sites, telling others, that it is the way.