As reported in Insider:
“This is a drop we have not seen before for any major advertising platform,” said Ruben Schreurs, Ebiquity’s chief strategy officer.
“The recent claims by X’s leadership around the mass return of top advertisers buying ads on their platform has puzzled us,” said Ebiquity’s Schreurs, who added that the consultancy’s work with clients and discussions with advertiser trade body groups hadn’t provided any indicators that big advertisers were back on X.
Ebiquity’s analysis has led to “serious concerns about the trustworthiness of public statements made by Musk and Yaccarino,” Schreurs said.
A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.
A separate analysis, from the advertising analytics firm Guideline, found that X’s US ad revenue has dropped 55% or more each month since Musk’s takeover. A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend. Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower’s data.
I enjoyed how the author used the name “Xitter” (and how it may be pronounced), instead of the tedious “formerly known as” moniker.
tedious is the point! i love that by trying to make it quick and “catchy” he made it really long, cumbersome, and made it a meme that the rebranding will never work because we’re still referring to it as twitter but worse
At this point, “Shitter” would be more appropriate.
But that’s the beauty, most english speakers would pronounce the X as “sh” anyway. It’s perfect.
Can you please eshplain why they pronounce it that way?
Yeah, I don’t think so either - we have English words starting with X and they’re most Z sounds: xenon, xylem, Xerox.
I think if you know a little Mandarin you might pronounce it that way, but surely that’s a small minority.
I liked it too. Makes more sense than continuing the explanation 18 months after the fact.