• MudMan@fedia.io
    link
    fedilink
    arrow-up
    56
    ·
    27 days ago

    I swear I have no idea why they let him talk. He doesn’t even own the company, surely someone at 2K could just go… you know… shush.

    I don’t even think the BL4 thing is that bad, on the face of it. There is really no need to make it worse.

    “We have been made aware of some performance issues in certain systems in our new release, we’ll be looking into performance improvements in future patches”. It’s not that hard. At this point just copy/paste whatever the other thousand UE5 games said, go fix the wonky precompilation boot step and stop digging a hole.

    Hell, it’s even easier than that, because they have actually pretty much put that out. All he really needed to do was shut up about it.

    • kuribo@aussie.zone
      link
      fedilink
      English
      arrow-up
      13
      ·
      27 days ago

      Yeah but this assumes he has enough emotional intelligence not to take criticism personally and then lash out in response.

      • Echo Dot@feddit.uk
        link
        fedilink
        English
        arrow-up
        6
        ·
        27 days ago

        So why hasn’t someone in charge taking his Twitter account away from him?

        You know how some people have seen eye dogs, well he needs a thinking brain person. Anytime he is in public there should be someone stood next to him who interrupts him before he has the opportunity to answer, and gives the corporately sanitised answer he should have given.

  • Katana314@lemmy.world
    link
    fedilink
    English
    arrow-up
    32
    ·
    27 days ago

    Countdown to him getting fired in 3…2…3…4…8…49…

    Because companies ultimately seem to love leaders that are toxic these days.

      • SkunkWorkz@lemmy.world
        link
        fedilink
        English
        arrow-up
        13
        ·
        26 days ago

        He wasn’t the only founder and Embracer bought them in 2021. Later TakeTwo acquired the studio when Embracer had to restructure. They operate under 2k now so he can most surely be fired.

        Also probably why he is even more of a cocky cunt nowadays. He already cashed out.

        • Mortoc@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          26 days ago

          I worked for Take-Two. The bankers that run that company absolutely see the world the way Randy does. Fuck’em.

  • Rayquetzalcoatl@lemmy.world
    link
    fedilink
    English
    arrow-up
    41
    ·
    27 days ago

    I have come to accept that this is a PR campaign to plaster the name everywhere all over social media and let it worm its way into currently pissed off gamers’ heads for a few months down the line when they’ve calmed down and inevitably buy the fucking thing.

    Pitchford is a slimeball. Rarely has a man who is allegedly not an insurance or used-car salesman given off such nakedly scummy vibes.

    We need to stop giving free publicity to this little marketing man, and to this poorly optimised, expensive game.

    • Lfrith@lemmy.ca
      link
      fedilink
      English
      arrow-up
      8
      ·
      27 days ago

      I don’t think there’s anything that well thought out, and it’s just someone who takes things personally and cant resist blurting out their thoughts.

      Since after what he said my thinking was even if my friends beg me to get the game on discount I wont because of how personally irritated the comments have made me.

      • Rayquetzalcoatl@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        27 days ago

        Not casting aspersions towards you personally, but we all know how gamer boycotts go generally. As in, they don’t. People cave and buy the games anyway, once they’re over the initial outrage. This is 100% marketing.

        • Lfrith@lemmy.ca
          link
          fedilink
          English
          arrow-up
          1
          ·
          27 days ago

          Those people buy games regardless. But this feels like a personal challenge of being called out. Like the face popping out and going “yeah I knew you couldn’t resist bitch”. Usually there isn’t that psychological push back being put out there. It’s not needed.

          • Rayquetzalcoatl@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            ·
            26 days ago

            We’ll see how it comes out in the sales figures, I suppose! I would like to believe you’re right but I just have absolutely not a jot of faith that people will stick to their outrage. 😂

            • Lfrith@lemmy.ca
              link
              fedilink
              English
              arrow-up
              1
              ·
              edit-2
              26 days ago

              The game already charted high on steam before he said anything. The game didn’t need customers to be directly insulted to get attention, and there’s so many better ways to get attention if controversy is the intent like saying people can’t see over 60 fps and that over 1080 is something most people don’t notice. Gamers are spoiled expecting more when 30 fps was the standard, etc.

              Telling people to refund if they don’t like it is just bizzare. The game isn’t struggling for marketing. And there’s many other things that can be said. BL4 will sell just fine but if headlines and calling out consumers was effective marketing then Saints Row and Concord would have sold better. Its more BL4 will sell well inspite of Randy’s attempts to tank it.

  • C1pher@lemmy.world
    link
    fedilink
    English
    arrow-up
    4
    ·
    27 days ago

    This has been there already with Ubisoft games. It wont end well for the IP and also, the main problem is Randy Pitchford. That problem wont be fixed any time soon.

  • ms.lane@lemmy.world
    link
    fedilink
    English
    arrow-up
    3
    ·
    25 days ago

    I have accepted reality and not purchased the game.

    Thanks for the heads up Bobandy.

  • Reygle@lemmy.world
    link
    fedilink
    English
    arrow-up
    4
    ·
    26 days ago

    A “Pitchford” - the meme of Randall Pitchford always, ALWAYS being an ass. This isn’t anything new, just “fresh” again.

  • Agent Karyo@lemmy.world
    link
    fedilink
    English
    arrow-up
    6
    ·
    27 days ago

    All this stuff sounds like Randy Pitchford building out his personal brand.

    I wish anything involving Pitchford was not reported on (at all).

  • Itdidnttrickledown@lemmy.world
    link
    fedilink
    English
    arrow-up
    39
    ·
    27 days ago

    The reality is you made a game that few will play for several years. You could have made a game that could be playable on most contemporary machines. You didn’t and will now have to suffer from shitty sales due to your inability to understand that the majority of us don’t have the money to spend like you do you out of touch clueless ballsack.

    • zod000@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      7
      ·
      edit-2
      27 days ago

      Anyone that remembers Aliens: Colonial Marines and Duke Nukem Forever knows that Randy Pitchford is garbage. He also ran off most of the talent behind BL1 and BL2, which is why BL3 writing was shitty.

  • Galactose@sopuli.xyz
    link
    fedilink
    English
    arrow-up
    1
    ·
    27 days ago

    Randy needs to get comfy with the fact that he may go broke. Do what the doctors in goa (a state in India) did to their health minister. But in this case impact his income & force him to grovel.

  • chicken@lemmy.dbzer0.com
    link
    fedilink
    English
    arrow-up
    2
    arrow-down
    1
    ·
    27 days ago

    I played the first one but after that the formula felt pretty samey and I was bored of it. Would a fourth Borderlands game even be good if it wasn’t laggy?