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Meta’s new Threads app is closely linked to Instagram, so much so that you can’t delete your Threads profile without deleting your Instagram account.
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This is mentioned clearly in Meta’s supplemental privacy policy, which many new Threads users failed to read in full.
Wait, does it mean if you already have an Instagram account you also have a threads profile already?
Yup. Remember this when they tout how threads “already has millions of users”. They’re all zombie accounts.
That’s not true. Instagram has 1.6bn users and all can use their Instagram logins to sign in to Threads. The roughly 1% who have signed up already have chosen to activate Threads, it’s not done automatically.
I wonder if investors and advertisers will also realize this.
I don’t think so, I think they are using OAuth 2.0 to create a threads account based on Instagram credentials.
Threads is basically a new feature of Instagram, they don’t even talk about it as something that is distinct from it.