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Cake day: July 22nd, 2024

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  • PPA, or Privacy Preserving Attribution, is supposed to be a more-private alternative to cross-site tracking. Mozillas idea was: what if we could give advertisers metrics without compromising individuals privacy? Honestly, it doesn’t really impact you as a user or your privacy.

    The problem is:

    1. Sites will continue to use cross-site tracking techniques anyway.

    2. This feature was enabled for everyone without their consent or giving them an option to choose.

    You can disable it, though…

    1. Settings > Privacy & Security > Website Advertising Preferences.

    2. Uncheck “Allow websites to perform privacy-preserving ad measurement”