The lesson here is to never start advertising on that platform. You’re less likely to be sued by Musk if you never start advertising in the first place. Advertising on his platform is an unnecessary risk for your business:
He must think it’s like the old dealership laws. Once you enter into an agreement, you can’t exit.
Advertise once, advertise forever!
Preach. Never do business with a professional troll.
I suppose after he gets done there he will come after people like me who have blocked every musk related business from my network.
He should sue everyone that left X!!
Can you please tag this elon, so that our spam filters work?
It’s not practical to censor “x”
Yeah I know. It’s how I got (well forced) to see this story as well. I mean this douchebag is so rage inducing how could you NOT filter him.
What about censoring " x ". That might help filter more posts.
This post would require "x " though.
“^X .*$”
Sounds like it’s time for people to learn regex.
Aye!
deleted by creator
Yeah like x = y, not generic at all 😅Also it won’t censor “bla bla x.”
Yeah I had this thought as well. How I would love to be able to create filters based on RegExs.
Something like: (?<!\w)X(?!\w) I think that might work.
How dare your company not advertise on my company cause I’m a racist wanna be nazi twat.
Can someone explain to me how you can sue over a business choosing to not spend their advertising dollars on a particular service? I mean Elon specifically told his customers to “fuck off” and now he’s suing them?!? I just don’t understand these petulant little man children being so litigious when they get their feefees hurt.
Here’s the claim from the article:
The complaint alleges that the WFA “organized an advertiser boycott of Twitter through GARM, with the goal of coercing Twitter to comply with the GARM Brand Safety Standards to the satisfaction of GARM.” And it claims that these efforts succeeded in harming Twitter/X, with “at least” 18 GARM-affiliated advertisers stopping their purchase of ads on Twitter between November and December 2022, and other advertisers “substantially” reducing their spending.
Sure thing! I found an article that explains it better than I could:
Oh man. I wish OP would have posted this first.
Easy, you pack courts with shills, you eliminate government oversight, and then you do whatever you want.
I hate this timeline so much.
Maybe it’ll turn around after the Bell protests
You mean the Bell Riots that started September 1, 2024? I’m not sure how to tell you this, but that didn’t happen on schedule.
The actual “easy” part is that you can sue anyone for pretty much anything. Suing is entirely different from winning the case.
Why they think they have a chance of winning is the weirder question, especially when Musk publically told the advertisers to go fuck themselves.
Don’t have to win, just drag the case out, causing both sides to spend fortunes on legal fees. Guess who has the most money.
X has an estimated market cap of $9.4 billion, whereas Nestlé has a market cap of $219 billion. That’s a corporate superpower with no qualms about monopolizing freshwater or bait- & switching breast milk formula from babies. And it’s just one of the companies they’re taking on, with a shitty case to boot. So yeah… if I was Elon I would keep my head down.
Paying a couple of five or six figure sums to continue advertising on X, versus paying millions to fight a protracted legal battle - I know which option the shareholders of those companies will be pushing for.
The object of the lawsuit is to get these deep pocketed corporations to settle for millions. If the companies aren’t able to get the suits dismissed, they will settle. They don’t want to get on the wrong side of the current administration and it’s less costly than a years long legal battle.
It’s also a strong signal to future boycotters.
You can sue for anything.
Instead of someone explaining, you could always read the article linked and see for yourself.
I did read the article.
For example how does this:
In fact, the lawsuit claims that ad prices on X “remain well below those charged by X’s closest competitors in the social media advertising market,” so “by refraining from purchasing advertising from X, boycotting advertisers are forgoing a valuable opportunity to purchase low-priced advertising inventory on a platform with brand safety that meets or exceeds industry standards.”
force someone or some company to spend their advertising dollars there. If a company spending ad money doesn’t like what the ad service represents, in this case Elon is a douchebag and we’ll just ignore the fact that he gave a Nazi salute at the inauguration, than they aren’t required to use them as a service, illegal boycott or not, which I don’t even believe is a thing.
Here’s a hyperbolic argument. Let’s just say for example we have two grocery stores. One promotes pedophilia and the other does not. The pedo grocery store has prices that are let’s say half of what the other grocery store is, because I don’t know fucking kids makes you feel generous. A bunch of people get together and decide they don’t wanna shop at NAMBLAmart. Is NAMBLAmart allow to sue me because I didn’t shop there?
Because unless I’m missing something, that’s pretty much the argument.
“The lawsuit isn’t the only place where executives have offered a pessimistic assessment of X’s business. The company’s owner Elon Musk reportedly told employees in January that “user growth is stagnant, revenue is unimpressive, and we’re barely breaking even.””
Just fire some people, that’ll drive profits up.
Last year he told everybody to go fuck themselves. Now he’s crying. If there is somebody who needs to be deported, is it his narcistic, selfish, apartheid’s ass.
I didn’t know Citizens United gave companies forced speech.
The speech is free. Xitter could advertise for these companies for free. It’s the money that’s being forced…
Oh wait I forgot money is speech. It’s so hard to keep up with the state’s counter-reality.
You know you’ve fucked up when even Nestlé doesn’t want to work with you…
Obligatory Fuck Nesté
When people go we may use child slaves in our supply chain, steal and ruin water supplies, and bribe medical professionals to get discourage breastfeeding, but you’re too fucked up for us to work with then you know you’ve fucked up.
To be clear, its not that twitter is too fucked up for nestle to work with, they absolutely would if they thought it would benefit them. Its that twitter has become so toxic that they see advertising there as a net negative.
To be able extra clear, fuck twitter, fuck nestle and fuuuuuuuck Musk.
All the defense has to do is play the clip of him openly telling advertisers not to advertise and he’ll get laughed out of court.
Most politicians are bought for less than a million. The guy has hundreds of billions. I imagine he can buy a few judges along the way.
Possibly, but none of those bought judges matter unless it ends up in their specific court. That’s why they’ve been trying to install as many of their own as possible.
In an actual court? In Trumps america?
Unfortunately he sued in the North District of Texas, which is a maga kangaroo court
How long until Tesla sues me for buying a Toyota?
Currently scheduled for 18th of March.
i wounder if he will actually get a court to order that every person in the world owes him money.
cause that seems to be what he is working towards.
No, the case is that advertisers used an Ad Advisory Group called GARM, that monitored advertising platforms on their quality, like being family friendly and keeping things within the law. When they advised their customers that they could no longer vouch for X, many advertisers followed their guidance.
Obviously they are in their right to do so, and there was absolutely nothing wrong with the procedures that were followed, like it was NOT cartel or any other kind of shenanigans by the users of that service.
But Musk being a paranoid malignant narcissistic crybaby, saw it as a conspiracy directed against him personally. And the guy has more money than sense, so he is making a huge issue out of it.
Luckily USA is a nation of law, so he won’t get anywhere with that, just like he wouldn’t get away with calling people pedophiles for no other reason than to offend them. Thank god USA isn’t corrupt as hell, so we can trust the courts to do the right thing. /s
On the other hand we also have EU warning against advertising on X:
https://www.euronews.com/next/2023/11/17/eu-commission-advises-services-to-stop-advertising-on-elon-musks-xEU warning against advertising on X
… and Musk supporting anti-EU parties.
If he does, they will lose ALL advertising
Let me ask you this: how many ads have you run on Twitter? Does that strike you as fair?
Throwing a temper tantrum because no-one wants to play with you. What a child!
In a sane world, this lawsuit would be laughed out of court.
It’s harder to laugh it out of court when the plaintiff is in the government himself.
There’s gotta be serious repercussions for this insane narcissist-autocratic behaviour. USA you’re not just embarrassing, but a liability.
