I would be more inclined to blame stupid consumers on this one.
The rebrand isn’t because of stupidity it’s because money. Like always.
Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices.
So it’s not that the consumer is stupid, it’s that marketing is desperate to find another way to explain that no one can afford $8 for a bag of shitty chips?
$1 per chip and a bag of starchy air!
Utz is far superior in flavor and pricing. I buy a fair amount of snacks (I leave them by the front door with drinks for the delivery people), and I can buy a 60 ct. box of 1oz. chip bags for $15 or a 40 ct. of the same size from Lays for $25.
I get my funyon fix at the Asian market now. Dragonfly has been doing spices for centuries and their onion ring chips taste like the east india trading company would invade their factory.
The only chips anyone needs is Good’s.
Good’s is alright if you can find a bag that hasn’t sat on the shelf for too long. I’d rank it the same as Snyder’s of Berlin or Mister Bee. A regional hit propped up by homers.
I didn’t before but now I actually prefer ruffles.
But don’t eat much since I’m diabetic.
Those sun chips black beans and queso are awesome and If I eat the serving size not to bad with the fiber
Utz are okay and better than lays, but they are still pretty shitty chips
Boulder Chips are way better, actual high quality chips (not fried slices of air), and a party sized bag is like $4. Lays charges for the name and sells shitty chips. Utz charges for the chips but still sells shitty chips. Its hard to find a decent brand of quality chips, but there are some out there
Boulder Canyon is owned by Utz.
That is certainly interesting. I was talking about boulder canyon vs utz branded chips though. The utz branded chips are not all that fantastic
1 out of 8 people in the US have or are using a GLP drug.
the percentage of people who were eating a large amount of snack foods like this are fairly likely to be those 1:8 people who were prescribed a GLP drug… its more than just rising costs, these drugs are changing the way people relate to processed snack food in a profound way and the manufacturers arw well aware.
This has to be an actual joke right?
This reminds me of ppl when they think chocolate milk comes from brown cows
This reminds me of ppl when they think chocolate milk comes from brown cows
Yeah that’s just crazy.
Everyone knows chocolate milk comes from any cows that are fed large amounts of chocolate.
That seems very inefficient. Couldn’t we skip the middle man (cow) and just put the chocolate directly into the milk?
That doesn’t make any sense!
That’s just crazy talk!
Ought to be in Not the Onion.
now I see why Americans need to specify when they’re talking about “eye glasses”, but don’t Americans call them “potato chips” anyway?
Potato chips is like using the full name. A lot of the time it’s just “chips”
Even the maize chips?
Yes
I just don’t understand how it is that chips and things like Doritos can possibly cost so much. It must be due to more and more consolidation and price-fixing.
It’s due to people still buying them after every price increase.
So like with EVERYTHING else that is crazy expensive. Basic supply and demand… Yet people are baffled
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All I know is that I’m not paying $5 a bag for their stale chips.
Must be a US thing, in the UK they are easily one of if not the most popular brand of crisps (chips) they are called walkers here but the logo is the same. We have stricter regulations on what is classed as food in this country though.
Pepsico basically said on an investor call they will keep jacking up the price so long as people keep buying .
So here we are I guess.
The article seems much closer to a PepsiCo marketing piece than proper journalism.
Probably because it’s based on this marketing piece: https://www.pepsico.com/our-stories/story/from-potato-to-chip-the-next-chapter-of-lays
Lines up with the mouth breathing Trump voter stats.
Wait, which study was this? The page says it was from 2021. What was the question? What was the context? Who were polled and how? I am dubious.
I mean, unless the question was, “What are Lays potato chips made of,” which answers itself so it wouldn’t be used. But if the question was “What are Lays chips made of,” I could see how someone might not answer potatoes. And who even asks that question in poll anyway? I feel like there’s a universe of context collapse here.
How can people be that dumb. It is literally in the name: Potato Chips.
My guess is that when you see a stamp that says “Made with real potatoes” you just assume that they were waved at a potato at some point during manufacturing. :)
Made in proximity of real potatoes.
Every employee is legally obligated to have a potato in his pocket at all times.
I just always assume they’re lying to me because they’re allowed to. That’s what happens when regulations go out the window, trust does too.
Can they read ?
I wonder, how many of those consumers are Americans 🤔
To be fair, Lay’s garbage chips don’t have the flavor or texture of chips made from actual potatoes. They seem to be reconstituted from a paste that at one point contained potatoes.
You might be thinking of Pringles, which are definitely like that.
Pringles are so damn good though
I have 100% transitioned to store brand chips. Some are even better than the one they are ripping off, plus they don’t cost 8 bucks a bag.
Friendly reminder for canucks that Miss Vickie’s is Lays.
