When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles.
By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching influencers tout products for achieving today’s beauty aesthetic: a dewy, “glowy,” flawless complexion. Scarlett developed an elaborate skin care routine with facial cleansers, mists, hydrating masks and moisturizers.
One night, Scarlett’s skin began to burn intensely and erupted in blisters. Heavy use of adult-strength products had wreaked havoc on her skin. Months later, patches of tiny bumps remain on Scarlett’s face, and her cheeks turn red in the sun.
“I didn’t want to get wrinkles and look old,” says Scarlett, who recently turned 11. “If I had known my life would be so affected by this, I never would have put these things on my face.”
The skin care obsession offers a window into the role social media plays in the lives of today’s youth and how it shapes the ideals and insecurities of girls in particular. Girls are experiencing high levels of sadness and hopelessness. Whether social media exposure causes or simply correlates with mental health problems is up for debate. But to older teens and young adults, it’s clear: Extended time on social media has been bad for them, period.
Using anti-aging products at a young age will have the opposite effect because of increased exposure to different irritants in various products. Whatever you use isn’t necessarily good for your skin, esp if it causes inflammation. But ime the best anti-aging is eating healthy and exercise.
Vanity doesnt have an age limit. Kids are the most impressionable members of society no matter how jaded they act. It is our adult duty to shepherd them as they learn and not condemn them for the experience or lack thereof
reminds me of that brain rot drink Prime. Still surprised to this day how a fucking energy drink became a sensation among 10 year olds. probably wonders of social media.
I work at a university and have long seen Prime carried around. Only a few days ago I learned that Mr Beast owns it and is being heavily sued for bad behavior.
Mr beast does not own it. Its two other influencers Logan sth and another guy. If he collaborated with them or bought it later, I don’t know. Also I dont know if Mr Beast is being sued because of bad behaviour but he is being sued for failing some contractual obligations. He is also suing some other people who called him out for being a sociopath.
Is that the crap that has the Ice pop flavor? The people I know at a local sports group drink it like it’s liquefied candy at halloween. These folks range from middle-aged to retirees. The effects of its advertising in my parents’ age group are apparent and it is just as insidious as in the young children.
Boomers were very heavily propagandized.
probably, it has all sorts of weird flavors and targets anyone else other than adult sports drink consumers despite being the most caffeinated sports drink
You got Cred!?
Prime in particular is one of the most disgusting things I have ever consumed. The texture is like someone spit in a cup. I am a total energy drink addict, but prime makes no fucking sense to me.
Gotta credit Meme Zee for that, between others.
This falls solely on the parents for letting her do that to herself.
10-year-olds have allowances. They can walk down the street to the drugstore or supermarket if they live in a city. The parents may not have known.
Aww man, squiddy you know this argument is specious. Yes children have allowances, but popular beauty products are expensive even by adult standards. For a kid to have access to the beauty products in question in the referenced quantities suggests a serious lack of parental oversight coupled with an undue and unchecked influence from predatory apps like tiktok. While yeah it’s not toally in the realm of the X-Files for a child to develop a makeup addiction, I think it’s much more likely that this is a case of severe parental neglect being overblown for clickbait than a serious social epidemic.
well there is always a cheap and crappy version of whatever beauty product you are looking for and those are even more likely to cause harm. But I imagine if a kid is trying to apply ten different skin care products a day, even a slightly attentive parent would notice in time.
Sure, and I won’t deny that there’s a problem to be addressed here. I just don’t think it’s the problem that’s being implied in the article. When I was in highschool, several classmates had severe skin problems caused by trying to use a homemade clorox paste to ‘erase’ their freckles. Another guy was hospitalized for trying to use ‘comet’ as a tooth whitening solution (my highschool also had a problem with cows from the neighboring pastures wandering in to eat the flowers in the planters, though, so maybe it’s not the best example to use here. They learned how to use the wheelchair buttons. The ranhers eventually dug a ditch to stop them, which didn’t stop the cows wandering but did provide a place for people to go and have sex during school hours. Yeah, it was a ‘sex ditch’ highschool. What was I talking about.)
My point is that children are idiots, have always been idiots and are always going to be idiots. I love them, and they’re much smarter than most people give them credit for, but still. The real issue here isn’t that they’re finding new and different ways in which to be idiots, but that parents aren’t willing (or more likely, aren’t able due to time, money or social pressures) to provide enough oversight to prevent said childhood dumbassery. The underlaying issues here are way more complex than ‘tiktok bad’, and those are what need addressing. Confiscating smartphones from kids (as some people here seem almost gleeful to advocate) is just a socially convenient way to not take responsibility for actually parenting your children, and denies them a vital tool for interacting with the modern world. It does far more harm than good. A fifteen minute conversation about the strategies tiktok uses to influence them will have more positive benefit on their lives than taking away their phones ever, ever would.
Great points.
Vaping is another example. Despite being aged restricted, kids still get their hands on vapes.
I honestly have no idea how much they cost.
A container of Hydramoist is $30 at my local Sephora, though you can get it cheaper (and more likely to be counterfiet!) online. Most of the other stuff referenced I couldn’t find the exact products (I didn’t try super hard) but they’re in the $10-$20 each range. It’s not bank breaking, but it’s certainly more money than the average ten year old has laying around.
I think this article raises very valid concerns about the extreme influence the beauty industry is having on younger and younger people, and I have no doubt the girls referenced here were subject to that influence, and I am not arguing that influence needs to be much more strictly regulated. In this case, it seems extremely sensationalized to claim that its common for ten year olds to have the resources needed to develop a serious addiction to popular skincare products. Really, it feels like something from the DARE era, but with “marajuana” replaced with “sephora”.
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This is also the fault of gov’ts who don’t crack down on businesses and advertisers who target kids.
At this rate unfettered capitalism is gonna kill us all, sooner rather than later.
No sick of that shit. This 100% on her parents. No way a 10 year old was buying all that junk. Government doesn’t need to police every goddamm thing.
Darwinsim needs to make a come back. Probably why we have so many stupid fucking people in this world. Because we have to me warnings and Government over reach.
Who ever her Guardians are should have warned her or not provided these products.
Who ever her Guardians are should have warned her or not provided these products.
Maybe they did warn her, or didn’t directly provide the products, kids are a bit more complicated most of the time.
You don’t want the government to police advertisements to kids, like we already do with television.
Instead, you think Darwinism should police them with death? Really?
I guess. But if the parents just explained why doing that is bad and maybe prohibited her from doing it, it would not have gone this badly. Sure the cause is not the parents fault directly. But by their inaction they contributed more than tiktok.
You have no idea how kids work.
I know that doing literally anything is better than inaction when your kid is destroying themselves.
The article does not mention what interventions the parents tried. But no, just doing something is not always better than being patient - especially with kids.
Not in detail, but it actually does:
“Often the mothers are saying exactly what I am but need their child to hear it from an expert,” says Dr. Dendy Engelman, a Manhattan dermatologist. “They’re like, ‘Maybe she’ll listen to you because she certainly doesn’t listen to me.’”
While younger kids may be reasoned with, teenagers aren’t as easy to handle as some say. Puberty is a hell of a drug.
Yeah, banning a kid from doing something ‘everyone else is doing’ is a sure-fire way to find out if they follow orders.
Hint: 90% won’t
Man have you ever worked with kids? They’re not some unreasoning automatons that treat “rebel against authority” with the same overriding obedience as “kill all humans”. If you explain things to them like rational actors, out of all demograpics, they are by far the most likely to treat what you’re saying with reasoned consideration.
Yes they will. Banning them from something is not discussing the pros and cons with them tho.
All you young people need to know you’re gorgeous just as you are. You don’t need products to make yourself beautiful, don’t believe the advertising.
Nah, I was ugly as shit when I was young too
I like crow’s feet. I like smile wrinkles. I like gray hair. I like stretch marks.
Just because people say these are bad doesn’t mean there aren’t an abundance of people who like them
This is the danger of allowing unregulated media, entertainment and advertisement towards children. She didn’t come up with these ideas on her own. She was actively pursued and encouraged to do this by YouTube children entertainers and advertisers. They did it for profit and will do it again, then blame parents and governments for letting them do it.
Never before have businesses had this much direct access to children. They see it as a great market. They are easy to manipulate, uniformed and highly sensitive. These are the reasons we limited who, when and what could be advertised to them in the past. It was much easier with TV.
Which is also a problem because we can’t have adult spaces either. Every time someone tries, they get shut down or all attempts to keep kids out are fruitless. At this point I think everyone would benefit from robust ways of enforcing age limits online.
Personally I think this needs to be at the device level. You can register a device as: child, teen, adult. Every website can query the device age group. The device age is set by a process that verifies ID through a trusted party. Only that party knows your identity, everyone else simply knows your age group. Child and teen devices would be tied to an adult account and only they could override or update the classification (or a valid adult ID works too).
Then it would put liability on the parent for allowing their kids access to adult content. Websites not checking for this info that abuse it can be shut down.
No, the people targeting children in the adverts and entertainment should face criminal prosecution.
They know they’re targeting children, they want to target children and they already use methods to attempt to get over what protections are in place.
Google have expressly told advertiser, that they can target children is they go after unknown users.
The only people watching most of the content are children and the mentally handicapped. Most adults would find it too annoying. The people creating it know this. Prime drinks are an example of this, the groups associated with it regularly discuss topic and use humour that inappropriate for children and often plays with sexist, racist and intolerant themes. They wanted to sell alcoholic drinks with their branding, but realised there was no market for it because most of their viewers are under 12.
No. Let’s not start requiring people to register computers like they are guns or something.
Nope.
I don’t want anyone verifying my identity for any reason other than government or financial business, where there is a legitimate reason to do so. There is absolutely no reason some random-ass company needs access of any sort to my demographic information, when I am a legal adult doing things well within my rights to do. Especially if this thing was automated to feed that data without my consent or knowledge, as you are suggesting. Absolutely fuck all of that. Plus that would mean there’s a central query database of all the sites you’ve ever accessed for any reason, and that’s fucking scary, even if you aren’t doing anything wrong.
This wouldn’t work any better than any other privacy-leaky method anyway. People hand down phones to their kids a lot without factory resetting them. And stolen IDs/identity theft are a thing. And you don’t think that central identity bank would be prime target #1 for hackers? If the last decade has taught us anything, it’s that companies WILL NOT protect your data properly, and they WILL NOT suffer consequences of any sort when (not if, when) there is a breach.
At the end of the day, ensuring someone else’s kids don’t have access to something said parent doesn’t want them to access…? Not my problem, and absolutely not a good enough reason to violate my privacy that thoroughly.
You act like these companies don’t already have your identity anyway. Google, Apple, Microsoft. They know exactly who you are. The idea is that those mega corps who already handle identity information are in a better position to be a 3rd party witness to other, less trustworthy websites to say ‘yes this person is an adult’. So you don’t have to give that random website any personal info.
I’d have suggested the government fulfill this role, but people would freak out way more about that.
At the end of the day, ensuring someone else’s kids don’t have access to something said parent doesn’t want them to access…? Not my problem,
It’s absolutely affecting you though. Basically every where online is now ‘family friendly’ because it’s impossible to create adult spaces online. You can’t keep the kids out no matter what you do. And that’s bringing everything down to the lowest common denominator and trying to cram the entire gamut of human interactions down into a single, heavily censored experience. It’s why censorship has gotten completely out of control. Something needs to change or we’ll app be stuck with PG spaces for 10 year olds forever.
Sure, they might know my identity. But very importantly, they aren’t every single random company out there whose website I happen to briefly access for whatever reason. They don’t need to know anything about me, and they shouldn’t.
I can’t do anything about big tech companies knowing things about me, tho I do try to limit it when I can, but not literally everyone needs to know who I am just because I want to access their content. That’s absolutely absurd.
It definitely isn’t impacting me in the slightest. Idk what you do with your time, but I don’t really want my platforms to be unmoderated cesspools, and the places I do choose to exist or use are in line with what I want, so… meh. It’s literally not an issue I have.
Breweries and bars in my area are often kid-friendly with toys and everything, and I just don’t go to those places. I do the same with online spaces. They aren’t meant for me if they aren’t what I’m looking for, so I don’t go. There’s plenty of places that are for me, though, and I go to those places on and offline.
By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching influencers tout products for achieving today’s beauty aesthetic: a dewy, “glowy,” flawless complexion. Scarlett developed an elaborate skin care routine with facial cleansers, mists, hydrating masks and moisturizers.
Failure of parenting.
This worldwide obsession with anti-aging is a plague. It has to fucking stop. Everytime I hear someone calling women over 30 “old hags”, I can’t help the feeling that they’re pedophiles. Just let girls age normally, for fuck’s sake!
It’s not social media that is the problem. It’s capitalism. Social media is no different from the snake oil sales person, door to door sales people or Avon parties of the past. The problem is that kids aren’t educated about how to deal with capitalistic greed that will do everything to convince you something is wrong with you in order to sell you the cure and are then allowed access to the Internet without that education. And the sales people don’t face any consequences for marketing to children because they just pretend not to know and don’t have to look them in the eye, so it’s easier to be unethical without consequence.
Both things can be a problem simultaneously 🌈
The algorithm is working as intended.
Skin care was not on Mia’s radar until she started eighth grade last fall. It was a topic of conversation among girls her age — at school and on social media. Girls bonded over their skin care routines.
The beauty industry has been cashing in on the trend. Last year, consumers under age 14 drove 49% of drug store skin sales, according to a NielsonIQ report that found households with teens and tweens were outspending the average American household on skin care.
What the fucking fuck are parents doing? Encouraging this shit?
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Wow, that tops the most dystopian headline… for the day.
I am absolutely positive reddit will spin this as white cis male’s fault.
I am absolutely positive that reading this comment was a white cis male’s fault.
Isnt the only actual good shit retinol?
Yes and if not used properly can be really dangerous too IIRC
It can destroy your skin and your liver even when used properly.Edit:nm I’m thinking of an acne drug.
Retinol and sunscreen.
The only good shit is coming to terms with the inevitable passage of time and to not stigmatize the process of aging. We’ll all get wrinkles eventually, get used to it.
It seems like a crazy vanity project to actually spend a lot of time/money/resources on buying time for this crap. If someone doesn’t have some crows eye thingies, it often means they basically never smile and laugh
Fuck that haha
My plan is to rock the short gray hair and cute shirts when I get old shrug
I’m fine with getting wrinkles and I still keep my skincare going. When I don’t, my skin gets very dry and fills with pimples.
There’s a middle ground here.
Oh yeah, i’m not talking about stuff for a healthy skin, dry skin is massively annoying, I have a skincare routine for that too. But the obsession with everlasting young skin is unhealthy.
Hard agree there
