Your move Peacock.
Cockpee!
Don’t forget… people got paid huge amounts to make these decisions 🙄
It’s not about the destination, it’s about all the managers who got bonuses along the way!
And paid huge amounts to pay for the marketing materials for the change. All when most people still called it HBO
Yep!
Logo designers without much talent not originality must make a living, too.
I wonder if they looked at the data for how people find the website, I’d find it by googling “hbo login”
I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO’s leadership
Everybody’s been calling it HBO the entire god damned time!
Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.
That’s the Disney Channel (death of a career)
The streaming service formerly known as…
A streaming service has no name.
smack
I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they’ve made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.
Nice. You did it!!!
Are they gonna bring back all the quality content they removed to replace it with reality TV?
Because that’s what’s dropping subscribers, no one cares about the name.
I agree with this statement but have to add The Pitt has been some of the best television I have seen in a few years. So i have hope that is the case.
I hate to say it, but I’ve been seeing those stupid banner ads while watching South Park and the premise at the very least seems interesting for The Pitt, I know absolutely nothing else though
Give it a watch. I binged the entire show in 2-3 days when I had COVID a couple months ago
They also removed 4k from the standard package while continuing to boost prices multiple times, and also filling it with sports I have no interest in. Combined with the fact the app continued to run awfully on Android TV, it made it a really easy decision to cancel
polygon about to be slop too https://arstechnica.com/gaming/2025/05/gaming-news-site-polygon-gutted-by-massive-layoffs-amid-sale-to-valnet/
Yes it’s awful
I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter’s.
I’ve just always defaulted to HBO, especially considering much of their older content still has HBO pop up as a credit.
There was HBO Go and HBO Now before HBO Max. Also just HBO via television. Truly a hell scape.
Yeah I’ll be honest I’m way too lazy to keep up with their rebranding attempts, that’s where keeping it mentally filed as HBO made the most sense as it grew out of the premium cable channel from the 80s.
Twitter’s was so bad people went from ‘X (formerly Twitter)’ to :what used to be called twitter’ all the way back to just twitter without the company doing anything after the rebrand.
HBO was the better name. And even Cinemax is a better name than Max.
I kept calling it HBO Max after the first change.
Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren’t.
HBO objected to HBO Max, so it was rebranded to Max. Now the top HBO execs have left so they’re changing it back.
Ah. I see. Guess I assumed they were part of the same company. Thanks.
They’re different divisions of WBD. HBO is a premium cable channel that focuses on high-end productions, while Max is a general streaming service.
The problem is they don’t ever stop paying the marketing team. Eventually you don’t need more marketing and yet. Gestures around. Just hire a PR team for fucks sake.
Is it just a complicated form of embezzlement? You have some unqualified fucks put stock video clips and mindless musack together in windows movie maker so you have an excuse to pay them way too much? The marketting department sure as shit isn’t helping the product’s marketting.
2055: Coca Cola Nestle Max Monsanto HBO
Monstanto has already been eaten by Bayer, and HBO isn’t that big a fish so I wouldn’t bet on that name to be honest
One vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused.
The original change dropping HBO was one of the stupidest branding changes I’ve ever seen (and there’s a lot of competition). To be honest, they’d be better off dropping the Max part instead.
Please use a cw. I almost died laughing.
Damn, these companies are running around like headless chickens.
We should laugh at David Zaslav every chance we can
I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
