"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.
And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."
If they paid the farmers more they could just make regular shaped chocolate
I think that is exactly why this company was founded.
The “lonely” part of the name comes from how they’re the only player in the industry trying to do what they do.
They cut out the white chocolate south and milk chocolate north.
They literally do, and their chocolate is a little more expensive because of it
But they’re not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can’t just fix the industry all on their own
Fuck Nestle
I’m a simple man. I see “Nestle” and my rage knows no bounds.
Oh yeah they do chocolate too
Fuck Nestlé, I try to forget they exist and buy anyone else’s shit
Literally
Cadbury (whoever owns them, forget the name rn),
Kraft, now called Mondelez
Also Mars is the largest confectionery brand
Ok, I was actually pretty sure Mondelez was the name but was too lazy to google it
And I almost said mars instead of Hershey, then mistakenly thought Hershey’s owns Mars when I know Mondelez owns Hershey and so I basically listed them twice
Don’t Lemmy right after you wake up, kids, you’ll look silly
Don’t worry, Hershey is independent (majority owned by Hershey Trust)
In 2010, Kraft bought Cadbury. Kraft then split up into Kraft (roughly: cheese for the US) and Mondelez (roughly: sweets for RoW), with Mondelez taking along with it Cadbury.
I’m not sure the last time any of these people have eaten Cadbury but it’s absilute dog shit tier chocolate now in the USA. It’s like buying Hersheys
Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.
And miss out on this marketing opportunity? Lol don’t be ridiculous.
Quite succesful in the Netherlands.
In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.
After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called “Tony’s Chocolonely” with “Tony” (= Teun) and “Chocolonely” in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.
https://en.wikipedia.org/wiki/Tony's_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken
It’s making its way into Belgium too!
Oh yeah they have been here in DelHaize and Albert Hein (both owned by the dutch company) for a while and are now popping up in Colruyt and spar I think.
HAIL CORPORATE
It doesn’t make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.
The metaphor is asinine the explanation is confusing and it’s lost on almost everybody who buys this.
I have had this brand of chocolate before and it is quite good however.
I don’t know, man. Sounds like the guy at least TRIED to do something more than most people. Granted, it doesn’t compare to a life spent delivering clever piss-take commentary to Lemmy, but not everyone can be so blessed.
Also, speaking of asinine, measurement purposes? If they were selling unsweetened cocao bars for baking, you would have had a point.
I’d say most people get frustrated and think WTF did they make this chocolate bar a pain in my ass? Then maybe they notice the story on the inside of the wrapper and read it?
I have never been in or adjacent to a situation where I had to measure chocolate packaged and sold to be eaten as-is in a recipe by squares broken off of a bar, at the demarcations pre-scored into the bar. If I needed that much control I’d grate it or use a chocolate that came pre-granulated, like baking kisses.
For chocolate bars meant to be eaten, the score lines are very much for sharability first. Any use of them for culinary measurement is at best a peripheral feature.
This probably doesn’t hold true for baking chocolate. But Tony’s isn’t baking chocolate.
I didn’t say it was for cooking. I said measurement. That can be applied to consumption as well as in a cooking capacity.
If you’re not measuring for cooking, why are you measuring? Being that accurate for casual consumption is strange.
Funny that they made their brand the biggest piece of all in the representation.
I’m reading it like they colonize Africa directly
“It’s UNFAIR that all of these countries exist! All must bow before Tony’s West African Company.”
Tony’s West African Minimum-Security Chocolate Manufactorium - formerly several countries.
I do like these bars but breaking it into pieces without a mess is difficult. I’ve had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.
You break it while the packaging is intact
The geopolitical meta is strong here
It is a mess, which is why I thought it’s intentional to make it difficult to apportion your dose of chocolate, in effect making you eat more. And all this stuff about inequality sounds like the worst BS possible.
Giggity
The sarlaac method
I guess we’ll just have to deal with slavery then
If only there was some middle ground between hard to eat chocolate and modern day slavery.
But the slavery is where the flavour comes from!
That and the lead that is in it.
Especially the dark ones require a lot of force to break. I see it as a challenge.
Damn that’s just an ad. There is no escape
Absolutely disgusting chocolate in my opinion. Chalky and bland. It’s nice that they claim to be about equality, but the product itself just isn’t to my taste. And yes, the dumb way they make these bars also really puts me off.
I just want a normal, boring bar that tastes nice. And this is not the brand for me.
That was my experience with it as well. I’m surprised to see it around still honestly. Worst chocolate I’ve ever had from feel/texture to taste.
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Tony’s doesn’t taste like european chocolate.
European here and it does to me. It’s my go to chocolate.
Which ones? The Tony’s i had was chalky, mealy, and bland and didn’t even really taste like chocolate, milk or dark. It’s not remotely like anything I’ve had from Europe. I’ve not had everything from every country there but I’ve had stuff from the UK, France, Germany, Austria, Switzerland and Belgium. Not sure I’ve had other countries, maybe spain, but not sure, but I know I’ve had several brands from those ones i listed.
Yeah same, I like their ethics, don’t like the product very much.
They are also 6€ so, not for me.
Treat yourself one time. The quality of the chocolate is so much better than the garbage shoveled out by Hersheys.
My spouse and I discovered their chocolate by chance. It’s now our go-to because of their business practices and their quality.
The problem is that other chocolates are too cheap and literally use slave labor.
I love it, but I feel obligated to say
"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!
No, it makes sense. I understand, but it makes a lot more sense
It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.
Staggered setup vehicles are the true champions of justice, urging us all to get a grip on inequality within the industry.
My center differential disagrees
Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it’s divided like that and the explanation is right there on the inside of the wrapper.
And then never buy them again because they are difficult to break evenly. Great idea but poor execution imo.
Do you buy chocolate based on convenience over taste?
Price usually
My internal chocolate bar cost has gone way up. I find the stuff at the bottom (like the stuff at the checkout) doesn’t even taste like chocolate anymore. I usually get something from the specialty section now.
I agree. The budget snack items like chocolate, chips and so on have, in my opinion, lost a lot of quality; they taste a lot greasier, have worse “mouth-feel”, or are just sugar with less aroma depending on the product. I also buy less, but higher quality stuff now in comparison to 20 years ago. (Central Europe here)
Fair, I do remember eating a lot of Tesco Value chocolate back in the day
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lol imagine sharing your chocolate bars with other people, tssk (/hj)
fr tho if that bothers you, the inequality that comes with other chocolate brands should bother you too
not saying Tony’s is 100% fair, but at least they put in a lot of effort to make it as fair as possible
When did I ever say anything against that or that I am ok with slavery?? I even mentioned it as a good idea but with that execution, you will be cutting your own sales. At the end of the day, it’s a product for consumers and if your idea, no matter how great and noble it is, compromises on the experience then you will lose customers.
It well be cool to see for the first time but I certainly wouldn’t pick it up again if there are similar products with similar ideology on the shelf which is much easier to consumer. If this worked then good for them but I doubt it well work for long.
Also who the hell mows down an entire bar in single sitting, is that an American thing? I usually buy a bar of dark chocolate and eat 1 piece after every meal or when I am bored/hungry. I would never pick something like this other than maybe the first time and fiddle with it every time making a mess trying to break a piece.
if there are similar products with similar ideology on the shelf
that’s the thing: there aren’t
There are literally hundreds of them. Maybe the availability is different in your area but I can guarantee you that they are not the only one. But regardless you are missing the point.
It’s good for a company to be ethical but if you can’t sustain a business enough to make a difference then it’s pointless. At the end of the day, a business is there to make a profit. If you ignore majority of the customers and focus on the small fraction who cares about ethical products enough to make compromise then you can’t stay float for long.
It’s a good novel approach to raise awareness but the cost for it is too big, that was my point.
Bro it’s just uneven pieces of chocolate it’s not that of a big deal. Clearly they can sustain a business because I’m encountering their products more and more often. Apparently they don’t need the support of people like you who nitpick about every little thing so go ahead and buy other brands if that’s what makes you happy.
Yeah this copy needed a couple more drafts/notes.
Around $5 and good chocolate
Bought some for 2.5 Euros 2 werkstatt ago.
Maybe they should spend less money on a fancy mold for their chocolate and more on better sourced cocoa beans with less lead in them: https://www.consumerreports.org/health/food-safety/lead-and-cadmium-in-dark-chocolate-a8480295550/
There is absolutely no difference in price between the two - i.e. a “fancy” one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn’t cost more than $200 or so
Wow, techno music is so versatile.
Do you also find it hilarious to use the word techno whenever somebody mentions EDM?
One time this dude who is maybe a little autistic, possibly very autistic, made this super detailed post about all the different genres of electronic dance music. If you know anything about it, you know there’s some hyper-specific sub genres out there, and this dude took the time to not only list them all out, but verbally describe what made a piece of music fit into one genre versus all the others.
Obviously I replied with something like “Man, I love techno.”
To be honest, this is the first time I’ve had the opportunity to do so.
What does techno music have to do with cutting metal with wire?
Sure, gram for gram, Tony’s has 34% more lead than California would like, but their chocolate is still sold in the state.
To add to what @[email protected] pointed out, the Mast bar is 70g for $8, while Tony’s bar is 180g for $6.
Gram for gram, Mast is more than triple the price.
Did Europe colonize that chocolate bar
It’s also why I no longer buy it. It’s a PITA to eat.
